If You Keep Hiring the Wrong People, You Need to Read Who

You’re not bad at hiring.

You’re just using hope as a strategy.

You skim resumes.

You vibe-check the interview.

You think, “They seem solid…”

And six weeks later, you’re wondering why your Slack is on fire and your customers are upset.

If that’s hitting a little too close to home, it’s time to read Who: The A Method for Hiring by Geoff Smart and Randy Street.

Because in 2025, your biggest business risk isn’t AI.

It’s hiring the wrong human.

🧠 What It’s About (And Why It Matters)

Who gives you a ridiculously clear, step-by-step process to stop gambling on every new hire.

It’s not about finding “perfect people.”

It’s about building a repeatable hiring system that gets you the right person for the role—every time.

No jargon. No fluff. Just a sharp hiring method that makes sense whether you’re bringing on a barista, a COO, or your next freelancer.

What You’ll Actually Learn

• How to define exactly what success looks like in the role (before you post it on Indeed)

• How to interview beyond the “So tell me about yourself” nonsense

• How to spot red flags before they become exit interviews

• How to build a scorecard that actually predicts performance

• How to hire slow… but not forever

✋ Why You’ll Want to Throw Your Old Hiring Habits in the Trash

Reading Who will make you realize:

✅ You’ve been vague
✅ You’ve been reactive
✅ You’ve hired on gut feeling instead of real signals

And worst of all? You’ve probably hired a few “nice” people who were completely wrong for the job.

Who helps you fix that before your next costly hiring mistake walks through the door.

If you’re tired of:

❌ Wasting time onboarding the wrong people
❌ Starting over every 3 months
❌ Playing HR therapist for a team that doesn’t fit…

This book is your get-out-of-hiring-hell free card.

👉 Read Who.

Build your team with intention.

And stop guessing your way into disaster.