5 People Every U.S. Small Business Owner Should Follow on LinkedIn
LinkedIn is a whole thing these days.
Half resume parade. Half thought leadership theater.
Somewhere between “Here’s how I scaled my biz to 8-figures in 2 weeks” and “I just want to know how to not get ghosted by a client.”
But if you scroll past the humblebrags and AI-generated quotes, there’s gold.
- We’re talking real operators.
- Real builders.
- People who drop insights you can actually use between service calls, staff meetings, and last-minute Costco runs.
So whether you’re running a bakery, a lawn crew, or a scrappy SaaS… here are 5 people worth following on LinkedIn if you’re a small business owner in the U.S. trying to grow something real.
1. Justin Welsh – The One-Person Business Playbook
Former SaaS exec turned LinkedIn empire-builder.
Justin breaks down audience growth, personal brand strategy, and the systems behind a business that doesn’t rely on Zoom calls and burnout.
✅ Solo-friendly tips
✅ Clean, no-fluff frameworks
✅ Reposts you’ll actually save
Follow him if: You want to grow your business and get your life back.
2. Alex Hormozi – Offers, Sales, and Straight Shootin’
Yes, he’s everywhere. Yes, he wears a weighted vest.
But Alex knows how to break down complex growth strategies into “oh wow, that makes sense” moments.
His posts hit especially hard when you’re pricing your services like a hobby instead of a business.
Follow him if: You need a loving slap in the face about charging what you’re worth.
3. Amanda Goetz – Brand, Balance, and Being a Boss
Former VP turned founder, Amanda blends sharp business insights with honest talk about what it really takes to grow something from scratch.
She talks brand strategy, modern leadership, and why founders need more than just revenue goals—they need a life.
Follow her if: You’re building big things and trying to stay human in the process.
4. Dan Koe – Deep Thought Meets Business Clarity
He writes like a philosopher with a newsletter funnel—and it works.
Dan’s content is all about thinking better, building leverage, and avoiding the hamster wheel of busy work.
He’s not for everyone, but if you like your strategy with a side of existential awareness, this is your guy.
Follow him if: You’re scaling your brain, not just your business.
5. Morgan DeBaun – The CEO Who Actually Gets Digital Strategy
Founder of Blavity. Investor. Operator. And someone who’s clearly been in the trenches.
Morgan shares gems about leadership, digital media, and building with purpose—all from the POV of someone running real teams with real results.
Follow her if: You want to scale smart and lead without losing your edge.
Running a small business means wearing a thousand hats—but your feed shouldn’t be one of them.
Clean it up.
Get smarter in five minutes a day.
And follow people who give you insight, not overwhelm.
👉 Want more quick picks like this? Stick with Possibly. We read the scroll so you don’t have to.
