If You Keep Hiring the Wrong People, You Need to Read Who
You’re not bad at hiring.
You’re just using hope as a strategy.
You skim resumes.
You vibe-check the interview.
You think, “They seem solid…”
And six weeks later, you’re wondering why your Slack is on fire and your customers are upset.
If that’s hitting a little too close to home, it’s time to read Who: The A Method for Hiring by Geoff Smart and Randy Street.
Because in 2025, your biggest business risk isn’t AI.
It’s hiring the wrong human.
🧠 What It’s About (And Why It Matters)
Who gives you a ridiculously clear, step-by-step process to stop gambling on every new hire.
It’s not about finding “perfect people.”
It’s about building a repeatable hiring system that gets you the right person for the role—every time.
No jargon. No fluff. Just a sharp hiring method that makes sense whether you’re bringing on a barista, a COO, or your next freelancer.
What You’ll Actually Learn
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How to define exactly what success looks like in the role (before you post it on Indeed)
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How to interview beyond the “So tell me about yourself” nonsense
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How to spot red flags before they become exit interviews
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How to build a scorecard that actually predicts performance
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How to hire slow… but not forever
✋ Why You’ll Want to Throw Your Old Hiring Habits in the Trash
Reading Who will make you realize:
✅ You’ve been vague
✅ You’ve been reactive
✅ You’ve hired on gut feeling instead of real signals
And worst of all? You’ve probably hired a few “nice” people who were completely wrong for the job.
Who helps you fix that before your next costly hiring mistake walks through the door.
If you’re tired of:
❌ Wasting time onboarding the wrong people
❌ Starting over every 3 months
❌ Playing HR therapist for a team that doesn’t fit…
This book is your get-out-of-hiring-hell free card.
👉 Read Who.
Build your team with intention.
And stop guessing your way into disaster.
