If You’re Undercharging and Overdelivering, You Need to Read $100M Offers
You’re not tired because you work hard.
You’re tired because you work hard and still get paid like a favor.
- You bend over backwards for clients who “don’t have the budget.”
- You deliver 10x the value and still feel weird charging more than $500.
- You know your offer is good but somehow, you’re still broke, burned out, or booked with the wrong people.
This isn’t about work ethic. You’ve got that.
This is about how you’re packaging, pricing, and positioning the thing you’ve poured your soul into.
And that’s exactly what $100M Offers fixes.
Keep reading. Or keep running your business like a glorified donation drive.
💵 What $100M Offers Is Really About
This isn’t some bro-marketing hype book.
Alex Hormozi wrote it for people who know how to do the work but don’t know how to sell the work in a way that feels irresistible (and fair).
He breaks down exactly how to build an offer so good people feel stupid saying no.
It’s part psychology, part math, and 100% practical.
🧠 Big Ideas That’ll Smack You in the Face
1. Value = (Dream Outcome × Perceived Likelihood of Achievement) / Time + Effort
If your offer takes forever, feels hard, or seems like a gamble, it’s low value — even if it’s amazing.
Hormozi teaches you how to flip that equation in your favor.
2. You’re Not Charging for Hours. You’re Charging for Outcomes.
Nobody cares how long it took. They care what they get.
This book shows you how to productize your magic so it doesn’t feel like custom chaos every time someone signs up.
3. Price Goes Up When Risk Goes Down
Worried people won’t pay more? Increase their confidence in what you deliver.
He gives you tangible ways to do that — bonuses, guarantees, scarcity, and all that juicy conversion stuff.
What You’ll Actually Walk Away With
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A formula to build a no-brainer offer
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The guts to raise your prices (finally)
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Ways to stand out in a sea of “meh” service providers
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Simple tweaks that make people say “I need this” — not “I’ll think about it”
But Heads Up…
This book might make you cringe at how much value you’ve given away for free.
It might make you rework your entire pricing structure.
It will definitely make you see your offer in a completely different way.
Final Take
$100M Offers isn’t just about making money.
It’s about respecting your own value, building offers that actually convert, and finally stepping into the business owner version of you who doesn’t work twice as hard for half the pay.
If you’re tired of being the best-kept secret…
If your gut says “I’m worth more”…
This book will help you prove it and charge like it.
👉 Read it. Rework your offer. Raise your price.
Then watch what happens.
