What Every 6-Figure SME Founder Outsources to Hit 7 Figures
There’s a moment in every small business owner’s journey where the hustle stops scaling.
You’ve built your business to six figures with sheer force: late nights, DIY everything, and caffeine-fueled problem solving. But here’s the not-so-secret secret of hitting 7 figures?
You stop doing it all yourself.
The founders who make the leap aren’t necessarily smarter — they just outsource better.
They know what to hand off, when to do it, and who to trust.
Here’s what 6-figure business owners are outsourcing to finally unlock that 7-figure potential:
1. Lead Gen + Appointment Setting
You can’t scale without leads. Cold outreach, email follow-ups, LinkedIn messaging — it’s exhausting and time-consuming.
What they do instead:
They hire lead gen pros on Upwork, LinkedIn, or agencies like Uplead to automate outreach, fill their pipeline, and book warm calls on autopilot.
2. Operations & Systems (aka the stuff that breaks when you grow)
Manual processes break at scale. That spreadsheet you’ve been using for inventory or client tracking? It’s not built for seven figures.
What they outsource:
🛠 Business systems experts and online business managers (OBMs) to build out ClickUp dashboards, CRMs, SOPs, and automations.
Find them on OnlineJobs.ph, Belay, or Upwork.
3. Content that Converts
Content isn’t just blogs. It’s strategy. Thought leadership. SEO. Sales enablement. And it takes serious time to get right.
What they delegate:
Writers, strategists, and content marketers who know how to move the needle. Most work on a monthly retainer ($1k–3k) and help you own your niche.
Try ClearVoice, ContentFly, or hire freelancers directly via Upwork.
4. Financial Strategy (Not Just Bookkeeping)
The 7-figure crowd doesn’t just track money — they leverage it.
What they hire:
A fractional CFO or financial strategist to build smarter budgets, profit plans, and cash flow forecasting.
You can find them through Paro.io, Toptal, or boutique agencies that specialize in SME finance.
5. Paid Ads & Media Buying
Facebook. TikTok. YouTube. There’s real money to be made with paid media — if you know what you’re doing.
What they do instead:
They hire growth marketers and ad buyers to create, test, and scale ad campaigns. Expect to invest $1k–5k/month (plus ad spend) — but the ROI can be massive.
Check Mayple, Upwork, or vetted ad agencies in your niche.
6. Customer Support That Scales
Support tickets piling up? Refunds getting missed? Founders can’t be the support team at scale.
What they do:
They bring in VAs, live chat agents, or support teams using tools like Gorgias or Help Scout — and build systems to track satisfaction.
7. Hiring (and HR headaches)
Hiring the wrong person = expensive mistake. Doing it yourself? Even more expensive in time.
What they outsource:
They partner with a PEO or HR consultant to handle onboarding, compliance, and payroll. They also use recruiters for specialist hires.
8. Video + Creative Production
Reels, TikToks, UGC, ads — creative content sells. But producing it consistently? Not a solo job.
What they do:
They outsource to content creators, editors, and video strategists. Fiverr, [Tons of freelance Facebook groups], and UGC platforms like Billo are solid starting points.
Six-figure founders who hit $1M don’t scale by “working harder.”
They scale by building teams, even if they’re part-time, freelance, or fractional.
The question isn’t “can I afford to outsource?”
It’s “can I afford not to?”
