What is Constant Contact?
As the name suggests, Constant Contact is a digital marketing platform helping businesses stay in touch with their customer base and helps them make the most out of their leads.
Constant Contact has an add-on package called Marketing Automation + featuring a number of powerful additional features including Customer Relationship Management (CRM). The CRM features allow businesses to monitor and analyze customer data in real time.
With Constant Contact’s CRM features, a business can rank its best leads automatically by marking them with points from the activities they have engaged in. This enables businesses to track potential leads from social media posts, website visits, engagements and more.
Their CRM tools are designed to capture leads from touchpoints, drive traffic, and improve customer journeys. This allows businesses to personalize their buyer interaction, track engagements, and scale campaigns using powerful built-in CRM productivity tools within Constant Contact.
Constant Contact
What popular features do you get with Constant Contact?
- Customer behavioural tracking
- Tracking and analytics
- 1:1 messaging tools
- Automated follow-up systems
- Productivity workflows
- Lead Scoring
- Marketing and sales automation
- Easy user interface
- Records customer touchpoints and engagements
- Dynamic database best for follow-ups
Customer Support is available at Constant Contact
You can reach out to Constant Contact’s customer service via a hotline, send them an email, or hover over their website to access their live chat support. You may want to view their library of professional video tutorials, join the community forum to ask questions and interact with other members, join educational events, or even get a one-on-one call with one of their in-house marketing experts. Seems great, huh?
If you are looking for a company that won’t have you chasing after their customer support representatives, this might be the green light that you have been looking for.
What kind of business is Constant Contact ideal for?
Constant Contact’s CRM tools are featured in their Market Automation + package. This powerful all-in-one marketing automation platform is ideal for sales and marketing directors and business owners who need to align their teams, convert their leads and demonstrate ROI. In short, it’s the perfect tool for anyone who wants to easily attract, win and retain more customers.
Pros and Cons
- All-in-one suite to improve your digital marketing efforts
- Fully automated campaign tracking
- Solid analytics to monitor and optimise your campaigns
- Excellent productivity workflows
- Some tools are still under development
- It can be expensive if you have thousands of contacts in your email list
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How much does Constant Contact cost?
*based on information provided by the vendor. Actual cost may vary.
The powerful CRM features are included in Constant Contact’s Marketing Automation + package. This is an add-on to either their Core or Plus digital marketing plans and starts at $449 per month.
Their basic digital marketing plan, Core, is priced at $9.99 per month, while their Plus plan costs $45/mo.
Core features an Integration to Facebook and Instagram ads, built-in website signup forms, gift card integrations and lead generation landing pages.
For the Core’s Email Marketing features, you get a handy drag-and-drop email editor and hundreds of email templates to choose from. You can also do subject line A/B testing and video for your emails.
The fun part of this 5-user plan? It lets you monitor your email campaigns and your social media posts. You can see how many have viewed your email, how many engagements you get, and how many impressions your ads generated.
The Core plan allows you to schedule posts for your social media pages and gives you 1Tb of storage and full Canva integration.
Meanwhile, if you’re going digital with more than ten members, the Plus plan will work best for you.
Here’s why:
The Plus digital marketing plan is integrated for Lookalike Facebook targeting and Google ads.
If you are running an eCommerce store, your products can be synced from other types of online stores- Shopify, eBay and Etsy. You also get dynamic content for a livelier customer interface.
Apart from Core’s email and social media post tracking, you get conversion and sales reports and see your online ad performance through your dashboard.
Plus plan lets you auto-generate your email list and segment them for fine-tuned email campaigns.
You also get 2GB storage and Canva integration.
The great thing about these two plans? You get a personalized kickoff call and brilliant live phone and chat support.
Final thoughts...
Do you want to convert more leads and retain more customers? Then the CRM features in Constant Contact’s Marketing Automation + is for you. By centralizing all your marketing data, you can easily automate and personalize every interaction. Deliver the right message to the right people at the right time. And if you ever run into any issues, the comprehensive customer support team is ready to help you get the most out of your subscription.
