What is HubSpot?

When you’re a small business, you need every advantage you can get – and in the world of online marketing, HubSpot is one of the most powerful tools out there. It helps companies attract visitors, convert leads, and close customers via three major elements: a CRM (customer relationship management) system, marketing software, and sales software.

A CRM system helps businesses keep track of their contacts and manage their relationships with them, the marketing software helps businesses attract visitors to their website and convert those visitors into leads, and the sales software helps businesses close deals with those leads.

HubSpot’s marketing dashboard gives you an overview of your marketing performance, including website traffic, email opens, and conversion rates. This data is presented in an easy-to-understand format so that you can quickly identify areas for improvement.

Used by over 16,000 businesses in 90 countries, HubSpot exists to improve the whole function of how you operate as an organisation. The company aims to create software, education, and community to help businesses grow better.

What popular features do you get with HubSpot?

  • CRM with In-Depth Customer Insights
  • Email integration and automation
  • Workflows Automation
  • Comprehensive View of Marketing Reporting and Metrics

  • Built-In Service Request/Live Chat Functionality
  • Easy-to-Use Marketing Platform
  • Website Builder & Analytics
  • Mobile-Friendly Interface

  • Comprehensive Social Media Integration and Management
  • Inbound Sales Content Management System (CMS) Platform

Customer Support is available at HubSpot

At HubSpot, there is a wide range of customer service options available. You can choose to receive help through email, phone, or live chat. However, the avenues of support available to you will vary depending on your level of membership:

  • Free account holders can seek help from the strong community support page, where other community members and administrators can help to answer queries.
  • Starter account holders can access the community as well, and in addition, they can contact HubSpot support via email or live chat.
  • Professional and Enterprise account holders can access all of the above plus the HubSpot phone line.

While this may feel restrictive for free account holders, the community resources are incredibly extensive. HubSpot has prepared a large library of support documentation available on its website.

In addition, HubSpot offers training and certification programs to help you get the most out of their software. HubSpot provides an excellent level of customer service overall.


What kind of business is HubSpot ideal for?

HubSpot is ideal for small to medium businesses that are looking to improve their online presence and marketing efforts. It works particularly well as sales CRM, restaurant CRM, retail CRM, and even real estate CRM; it’s essentially a jack of all trades.

The software is easy to use and provides a wide range of features that can be customised to fit the needs of your business. For that reason, any team – regardless of their technical ability – can make use of the platform.

Many people also cite HubSpot as a particularly good small business CRM; in fact, Techradar ranks the software as one of the best CRM for small businesses in 2022, and we unreservedly agree.
One of HubSpot’s featured case studies is Sendle, a carbon-neutral delivery company that uses HubSpot to manage its CRM. The company is able to handle all of its sales and marketing functions through HubSpot.

Trello is another of their customers; it’s a workflow platform that helps businesses and individuals organise their projects. The company uses HubSpot to translate and localise its blog content into six languages.

Other company cases include Rentokil Initial, Mr Yum, Vino Mofo, and many more – the point being that companies across all industries can effectively make use of HubSpot’s platform. You can, too.

Pros and Cons

  • CRM, marketing, sales, and automation solutions with everything you need in one place.
  • A wide range of features can be customised to fit the needs of your business.
  • Free (forever) plan
  • Excellent customer support
  • Training and certification programs are available

  • There are limited features on the free plan
  • The templates provided are easy to modify
  • It can be difficult to get help if you aren’t on a paid plan

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How much does HubSpot cost?

*based on information provided by the vendor. Actual cost may vary.

HubSpot offers a variety of pricing options depending on the size and needs of your business. The free plan includes basic features like Forms, Contact management, and Email templates. For businesses that need more features, HubSpot offers several paid plans with various price points.

  • Starter: Costs $50 per month, or $540 if you pay for a year upfront, and includes 2 paid users. This plan is intended for small businesses with small teams and less than 1,000 marketing contacts.
  • Professional: Costs $450 per month, or $5,400 if you pay for a year. It includes 5 paid users and is for small to medium businesses with less than 2,000 marketing contacts.
  • Enterprise: Costs $1,200 per month, or $14,400 if you pay for a year. This plan includes 10 paid users and is for large businesses with less than 10,000 contacts. The HubSpot Enterprise plan includes everything in the Professional plan, plus additional features, such as lead ranking, user permissions, and customised reporting.

Whatever your business size and needs, HubSpot has a pricing option that can fit you.

Final thoughts...

If you’re looking for a comprehensive CRM, marketing, sales, and automation solution, HubSpot is a great option. The software is easy to use and provides a wide range of features that can be customised to fit the needs of your business.

In addition, HubSpot’s customer service team is very helpful and knowledgeable; however, it’s important to note that paid plans can be quite expensive, so make sure you understand the pricing before committing to a plan.

Overall, HubSpot is a great option for businesses of all sizes. It’s user-friendly, and comprehensive, and it has delivered incredible results for companies across all industries.
With HubSpot, you’ll be able to take your business to the next level.