What is Keap?

Keap is a cloud-based sales and marketing solution that combines a CRM program, marketing automation, and e-commerce functionality into one package. Keap assists small businesses in various industries with sales automation and customer experience management.

Marketing and sales solutions help businesses achieve their marketing goals by creating a system to determine their prospects’ needs. The solutions are also geared towards helping develop solutions best fitted for those needs and reaching out to their target audiences across every available market. However, Keap is not just your typical Customer Relationship Management (CRM) software solution. Its combined set of features blurs the line between sales and marketing, including native payment options, appointment scheduling, and email marketing features built on top of a core contact and pipeline management system.

Keap assists you in converting leads through advanced marketing campaigns and saving time through workflow automation and payment integration. Its simple interface and extensive support options make it incredibly accessible even to the most inexperienced CRM users. Though its high price and limited contact storage may deter some, Keap lets you get started immediately and get the benefits of email campaigns and automated triggers without any expert’s help and little to no learning.

Keap is especially beneficial to small businesses looking to get ahead in the online marketplace through lead generation and email marketing. The CRM platform will assist you in storing data on all of your potential and existing customers in a centralized database that is easily accessible. Despite the compulsory one-time setup fee, the software comes with expert product coaching, and you’ll be up and running in no time.

Everything a growing small business needs to manage sales and customers is available on the platform, including customer relationship management and payments. Furthermore, the CRM software is mobile-optimized, allowing you to operate on any device. It is the ideal sales CRM solution.

What popular features do you get with Keap?

  • Manual addition of contacts
  • Keap tags for contacts classification
  • Sales and marketing automation
  • Inbuilt appointment management functionality

  • Sales reporting and reminders functions
  • Payment and Invoice options
  • Landing pages
  • Lead capture, engagement, and management

  • Website Visitor tracking
  • Task and SEO management

Customer Support is available at Keap

Keap provides live chat help 24 hours a day, seven days a week. Consumers in the United States and Canada can call toll-free from 9 a.m. to 9 p.m. ET on weekdays. In comparison, customers in the United Kingdom can call from 1 p.m. to 2 a.m. (GMT+1) Monday through Saturday. Australia customer service center is open from 12 a.m. to 1 p.m. (GMT+10) Tuesday through Saturday.

Keap also features a resource center on its website with articles, videos, and step-by-step guides to aid users with all platform aspects.


What kind of business is Keap ideal for?

Keap is more of a small business CRM as it is especially ideal for small and mid-sized organizations. However, because all companies operate differently and some have more pressing needs than others, getting the Keap software is the right solution if you fall into the following categories.

Businesses in Need of CRM With Advanced Tools
Keap is best known for its advanced CRM features like payment functionalities, recurring payment options, and other lists of enriched marketing tools. You can also use it to automate messaging, tasks, workflows, invoice processing, and payouts, making it one of the best sales automation software and a must-get for businesses needing advanced automation features.

Companies That Rely Heavily on Email Marketing Campaigns
Keap lets you send an unlimited number of emails as well as use its collection of modern templates for newsletters and broadcasts. It also provides insightful advice on how to improve your email delivery and open rates, making it an ideal email marketing software.

Businesses in Need of eCommerce Tools
Not only does Keap have an e-commerce feature, but it also comes with a set of tools to get your eCommerce up and running. Some of those features include payment, invoicing, and checkout functionalities. With this, you won’t have to source third-party integration that offers the same function, thus saving you costs. You can effortlessly send invoices to customers via email and keep track of who pays.

Pros and Cons

  • Keap tags assist in segmenting clients into different groups to email them directly from the software, which improves customer relationships through enhanced communication.
  • Marketing automation features include e-commerce billing automation, allowing customers to complete sales procedures independently.
  • A Campaign Builder with an easy-to-use interface and limitless possibilities can be built to meet your specific business needs.
  • An easy-to-use interface with drag-and-drop functionality

  • To fully utilize Keap’s full capability, you must first obtain professional training through the software’s demos and resources.
  • Limited contact storage and reporting.

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How much does Keap cost?

*based on information provided by the vendor. Actual cost may vary.

Keap’s pricing is determined by the number of contacts you have, ranging from 500 to 25,000 for one user.

Each extra user is $30 per month, and all pricing includes one user. If you require more than 25,000 contacts, you must contact a sales representative to discuss price possibilities. Keap also charges a one-time price of $499 for “professional coaching.” You can, however, try the Lite and Pro plans for 14 days for free, with no credit card necessary, to see how this CRM can help your company. The demo does not include sample account data, so you will need to import it to evaluate the software.

Below is the pricing breakdown:

1. Lite
Pricing starts at $79/month.


  • Easy automation
  • unlimited emails
  • Invoices and appointments
  • Business line,
  • Contact management

2. Pro
Pricing starts at $149/month.


  • Internal forms
  • Landing pages
  • Sales funnel
  • Pipeline automation
  • Recurring payments

3. Max
Pricing starts at $199 /month.

Advanced Features

  • Checkout forms
  • Lead scoring
  • Subscription management

However, these prices are based on information provided by the vendor, and actual costs may vary.

Final thoughts...

Keap simplifies marketing automation for small businesses, allowing them to stay organized and provide outstanding service to convert consumers. The software solution helps you automate business processes, effectively enabling you to compete in the market with your customer-centric business CRM. Visit the CRM provider’s site to learn more about their services.