What is Zendesk Sell?
Zendesk Sell is a comprehensive Customer Relationship Management (CRM) software solution designed to help businesses coordinate their full range of sales and customer management processes.
The well-known CRM software lets you avail of the services in a subscription-based or Software As A Service (SaaS) model where you can choose an optimal service package from a few available ones to suit your business needs.
Centralised control and smooth performance monitoring tools for the team managers and the ability to integrate with several other business utility software from the Zendesk marketplace have made Zendesk Sell one of the best CRMs for small businesses. At the same time, its advanced and feature-rich mobile app will give you full access to your customer management on the go.
This article will explore in detail the Zendesk Sell CRM program, including its features, pros and cons, so that you know exactly how to make the best use of this CRM platform to transform your business.
Zendesk Sell
What popular features do you get with Zendesk Sell?
- Email integration and sync
- Sales engagement tools
- Call and text
- Smart lists and templates
- Communication sequencing
- Bulk messaging
- Trigger-based sales task management
- Detailed report and analytics
- Task automation for uninterrupted workflow
- Activity reporting and performance metrics
Customer Support is available at Zendesk Sell
Subscribing to a small business CRM is only the beginning of your sales management and automation process. As you scale, you will find new challenges and need to adjust your sales CRM accordingly. You will frequently require support from your CRM service provider to help you fine-tune the business CRM.
So, let’s see how Zendesk Sell would assist you in handling those implementation and ongoing challenges.
- One-To-One Meeting – Once you sign up with Zendesk for your trial period, you will receive an invitation for a one-to-one meeting with one of their business development team members. You can discuss all your concerns about the CRM related to your business needs, and they will address them accordingly.
- 24/7 Availability – The customer support team is very welcoming with their support. You can reach them 24/7 through phone, email or live chat.
- Training Materials & Resources – Zendesk has prepared many resources and training materials, including articles, how-to guides, and videos on their website, to guide new users in making the best use of the software suit.
- Onboarding Programs – You can expect active customer support team engagement to help you set up and implement Zendesk Sell.
- Integration Support – Zendesk offers several individual sales, customer support, and business management solutions. The support team assists with the integration process.
- Community Blogging – Zendesk has a community blogging section on its website, where users can share their experiences and concerns. The developers play an active role in bringing in new features based on users’ feedback.
What kind of business is Zendesk Sell ideal for?
Is Zendesk Sell a perfect solution for “all” businesses? It is not. Zendesk has excellent capabilities to streamline your CRM marketing; however, it is more suitable to particular business types and less for a few others. So, how to tell if it is an ideal solution for your business? Let’s find out.
- On-field Sales Representatives – Advanced mobility features like GeoVerification, site visit tracking, client meeting management and follow-up tools have made the suite highly effective for on-field sales management and marketing. Thus, if you belong to the real estate sector, for example, Zendesk is a great real estate CRM.
- Multi-channel Customer Engagement – If you want to nurture a lead through multiple channels, Zendesk is an excellent retail CRM solution for you. It integrates calls, email and SMS tracking within one platform making it easy to track the quality of sales engagement over time.
- Lead Segmentation – Zendesk makes it easy for you to assign a quality score to your lead so that you can reach out to each segment with a differentiated strategy. As a small business that deals with a lot of leads, you can make the best use of Zendesk Sell.
Although Zendesk Sell has many features such as integrated communication tools, sales engagement monitoring, task organisers, and workflow automation – which are useful across most industries – the CRM software is particularly suitable for businesses that frequently use the direct sales method with many sales persons directly working in the field.
In contrast, there are several industries where marketing is done differently. For example, a restaurant may want to remain highly active on social media, where Zendesk is less compatible. A specialised restaurant CRM might be a better choice for them. Also, businesses that sell a diverse range of products and services may find better flexibility from other CRM solutions.
Pros and Cons
- Mobile App – Zendesk Sell offers both iOS and Android apps that are very user friendly and feature-rich.
- Insight & Analytics – There are some great reporting and analytics tools helping you to track sales performance and make accurate forecasts.
- Integrated Calling – You can easily use the integrated calling function known as Zendesk Voice and assign unique phone numbers to your team members.
- Free 14-day trial – Zendesk Sell lets you use many functionalities for free in its 14-day trial period to get a clear picture.
- High Price for Analytics – You will need to pay a higher price to use any reports and analytics functions.
- Basic Social Media Automation – Zendesk does not have advanced social media and marketing automation tools, which many businesses would have liked.
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How much does Zendesk Sell cost?
*based on information provided by the vendor. Actual cost may vary.
- Team: $25 per agent/month ($19, if billed annually)
- Growth: $59 per agent/month ($49, if billed annually)
- Professional: $125 per agent/month ($99, if billed annually)
- Enterprise: $199 per agent/month ($150, if billed annually)
These prices are based on information provided by the vendor; the actual cost may vary. Note that all Zendesk Sell users from a business must be on the same package.
Final thoughts...
More than half of the businesses that deployed Zendesk Sell reported double-digit revenue growth. This sales CRM tool has many great features to boost the productivity of your sales team. The free 14-day trial is an excellent way to check that out yourself. Head to Zendesk Sell and sign-up for the trial.
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