What is Groove?

Groove is an online help desk software solution envisioned for companies of all sizes. It is built on the foundation that customer support solution should be fast and powerful, yet simple and hassle-free so businesses can provide awesome support to their customers.

Groove software is equipped with a complete ticketing system, email management capabilities, and configurable knowledge base. Groove stands out in market due to its simplicity and the outstanding customer experience. There are no complex installation and set ups. Once you are logged in you are ready to go!

The software helps companies keep track of customer support requests, handle customer inquiries and resolve customer problems efficiently. The system includes features such as automated case management and agent-assisted chat that help businesses provide a unified platform to handle customer requests across omni-channels.

Groove gives teams access to a shared inbox which bringing all customer interactions in one place. Collaboration tools help you keep your customer service team on the same page at all times and discuss particular tickets. Support tickets in Groove look and feel like email, providing your customers an outstanding human support experience, while at the same time giving your support agents the tools they need in order to offer awesome support.

Automation options to help you service more customers; whilst reporting functionalities help you keep track of customer support metrics in order to establish goals for your support team to keep improving your customer service and experience.

Groove has API capabilities that let it support integrations with third-party applications like Slack, Zapier, HipChat and Olark,. This allows you to extend the functionalities of the system in line with the unique requirements of your operations.

What popular features do you get with Groove?


  • Satisfaction Rating Collection
  • Workflow Automation
  • Customer Profiling
  • Mention Capability
  • Internal Note Taking
  • Canned Replies

  • Knowledge Base
  • SSO/SAML
  • HIPAA Compliance
  • Live Chat
  • Conversation Merging
  • Inbox Migration

  • Agent Availability tracking
  • Productivity Tracking
  • Reporting Retention
  • Conversation Reporting

Customer Support is available at Groove

Groove offers technical support by email, phone and you can also lodge support tickets in your account. The company website also has a thorough online knowledgebase with helpful articles and tutorial videos. The educational content contain numerous well-explained screenshots showing you how to make the most of the platform’s features.

What kind of business is Groove ideal for?

Groove is an excellent choice for online businesses selling digital products and services. Groove suits Online entrepreneurs, Course creator, Membership based businesses, Digital marketing agencies, E-commerce stores, Influencers, Small blogger, Niche website builders, Webinar organizer, Small niche blogger, Coaches and consultants.

Pros and Cons

  • Feature rich free version
  • Wide range of integration options
  • The software is constantly updated with new features
  • Responsive support
  • Mobile friendly
  • Great choice of templates


  • Can be confusing for people from non-coding background
  • No much customization available

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How much does Groove cost?

*based on information provided by the vendor. Actual cost may vary.

Groove offers 4 plans to suit all types of businesses.

Basic plan costs $50 per month and includes up to 350 conversations per month, plus $40 for each extra 100 conversations

Pro plan costs $250 per month and includes up to 2,000 conversations per month, plus $36 for each extra 100 conversations

Advanced plan costs $650 per month and includes up to 5,000 conversations per month, plus $36 for each extra 100 conversations.

Enterprise plan is custom and you need to contact sales for quote.

Pricing above is based on an annual payment subscription, but Groove also offers a monthly payment option. A 30 day free trial is available on all packages.

Final thoughts...

Groove is a great platform and has a lot of potential for early-stage businesses or start-ups who are looking to build and grow their business online. It has come a long way in a short amount of time and offers a wide range of features, integrations, and support which can be helpful for those just starting out.

Groove is an all in one solution that is cheaper and quicker to set up than the bigger alternatives in market. If you’re looking for a great tool to help you build and grow your business online, then Groove is a comprehensive customer support solution.

Visit their website today to find the right plan for your business.