ActiveTrail is a low-cost but feature-rich marketing automation platform that allows you to create and manage sales and newsletter email campaigns to expand the reach and conversion rate of your business, whatever its size.

One of the key selling points of ActiveTrail is the steps they have taken to ensure that their software is easy to use. You don’t need to be a marketing expert or software engineer to make this tool work for your business. The inclusion of a range of professionally designed template emails and landing pages takes the headache out of how to market your company. Simply customize the templates using your own branding and products and you are ready to go in minutes. A built-in image editing tool even allows you to touch up your images before they are sent. The landing pages can be linked to your own web domain and you can be confident that any emails you send will look as good on a mobile device as on a computer screen.

The simplicity of putting together a marketing campaign belies the sophistication of what the software does under the hood. Exclusive AI can predict what time of day it is most effective to send emails to each individual recipient on your contact list, and automatically schedule delivery for the optimal time. A/B testing can improve the click-through rate of your campaigns and automated personalisation of your communications can assist in increasing customer engagement. List segmentation enables you to target a selected section of your mailing list with a message that is aimed specifically at that group, whilst another feature lets you send a communication on a contact’s birthday or anniversary. Going beyond email, ActiveTrail offer an optional SMS service so that your campaigns can be backed up with text messages, and easy-to-create surveys that allow you to get to know your customers’ preferences. Another useful feature is the inclusion of real time analytics and an app that enables you to view how your marketing strategy is performing wherever you are.

Integration with other software is an increasingly important part of a platform’s usability and ActiveTrail does not disappoint in this regard. Connect a popular ecommerce solution such as Magento or PrestaShop and you can build your relationship with your customers, sending them offers for items similar to past purchases, invitations to revisit abandoned shopping carts and reminders to come back to the store if they haven’t visited in a while. Integration with SalesForce helps you to further manage your customer relationships, whilst you can connect your Facebook ads to generate automatic response emails when someone shows an interest in your content. If your company, like many others, has a WordPress-based website, it is a simple task to add a Contact 7 form that will add subscribers directly to your mailing list. Linking with Zapier opens up many further options for integration, and if that isn’t enough, ActiveTrail offers an API so that it can be connected to your proprietary website or software.