What is Constant Contact?

Constant Contact is an email marketing software platform for small businesses. It provides the full suite of email tools that a small business or nonprofit will need, all in one easy-to-use platform. Constant Contact is sold by a US-based email marketing specialists service provider, which has been in operation for over 25 years.

Successful small business email marketing is much more sophisticated than simply sending out emails to a contact list. Ideally, it is about staying connected and building relationships with the people who want to hear from you. Skilled direct email marketing to a carefully built list of quality subscribers has been shown to have a higher return on investment than other marketing strategies.

Constant Contact allows you to quickly create a professional marketing campaign. You can save a huge amount of time by designing beautiful emails and social media posts within minutes, using a range of automated email marketing templates and tools. Then analyze and track how your campaign is working, all from the same platform on your chosen device – from desktop to mobile.

Constant Contact helps you to manage and grow your customer list and engage and connect with your audience. Drive sales by getting the right message to the right customer at the right time, via emails, social media posts, and your web page. Constant Contact has helped hundreds of companies thrive during the pandemic disruptions, with easy online communication, ordering, and delivery. If you are looking for the best email marketing software for your small to medium business, this might be the platform for you.

Constant Contact

What popular features do you get with Constant Contact?

  • Easily upload existing contact lists.
  • Unlimited custom data fields.
  • Categorize contacts using tags.
  • Segment customers for targeted marketing.
  • Easy list-building tools.
  • Customizable sign-up forms.

  • Permission-based lists.
  • Built-in security features.
  • Hundreds of professionally designed templates:
  • Drag-and-drop editor.
  • Mobile-friendly for any device.
  • A/B option testing (limited).

  • Unsolicited spam emails are prohibited.
  • Email tracking
  • Easy-to-read real-time reports.
  • Optimize your campaign as you go
  • Integrates with Facebook, Instagram, LinkedIn, Twitter.
  • Create a customized landing page.

Customer Support is available at Constant Contact

Constant Contact offers an impressive range of customer service and support options:

  • Live website chat support.
  • Live helpline, one-on-one talk to an expert in online marketing.
  • Email, Twitter, and user forums.
  • A personalized kick-off call for Plus plan customers.
  • Many free downloadable guides, tutorials, and FAQs with practical advice, tips, and examples.
  • Hints and Tips newsletters.

What kind of business is Constant Contact ideal for?

The most common users of Constant Contact are from small to medium businesses and the marketing & advertising industry. It’s an user-friendly tool for beginners and anyone who don’t have a lot of time on their hands. Features like website building and online stores are included within the same platform, making it a comprehensive platform for digital marketing.

Constant Contact is affordable and easy-to-use email marketing tool that suits beginners and small business owners.

Pros and Cons

  • All features on a single platform.
  • Easy to use, and time-saving.
  • Over three hundred pre-designed email templates.
  • Quick and easy-to-use drag-and-drop email editor.
  • Constant Contact claims a 97% email delivery rate.
  • Easy social media advert and web landing page design tools.
  • Integrates with hundreds of other apps.
  • Sensitive information is encrypted, and multi-factor authentication is required.
  • Excellent customer support, and award-winning live phone and chat support.
  • Lots of free downloadable support and resources.

  • Constant Contact can be viewed as expensive for larger lists.
  • There is a monthly email send limit of 24 times your total contacts.

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How much does Constant Contact cost?

*based on information provided by the vendor. Actual cost may vary.

Number of Contacts Core plan (US$ per month) Plus plan (US$ per month)
Up to 500 $9.99 $45
Up to 2,500 $35 $70
Up to 5,000 $55 $95
Up to 10,000 $80 $125
Up to 15,000 $105 $180
Up to 20,000 $130 $225
Up to 25,000 $155 $270
Up to 30,000 $180 $310
Up to 35,000 $210 $350
Up to 40,000 $240 $370
Up to 45,000 $270 $390
Up to 50,000 $300 $410
Over 50,000 Auto upgraded to Plus plan Phone for a personalized quote
  • The monthly email send limit is 24 times your total contacts.
  • 30-day money-back guarantee.
  • Discount available for 12-month prepayment and when opening multiple accounts.
  • A complete marketing campaign service is available, from $50 per month.
  • As your business grows, the SharpSpring Customer Relationship Management (CRM) platform is available for $449 per month.

Final thoughts...

If you are looking for the best email marketing service for your small to medium business, then consider Constant Contact Core or Plus plans. These are easy and quick to use and include everything you need in e-commerce email marketing software for your growing business. Visit the Constant Contact website for further information and to see how this digital marketing platform can get you the results you want.