Get Response is a powerful, feature rich marketing platform which allows you to create mailing lists, analyze and refine marketing campaigns, and integrate with ecommerce and advertising platforms. The core of Get Response is its email marketing solution. You don’t need to be a sales expert to set up a successful email campaign as Get Response provides a user-friendly email creator that enables you to set up effective mailings with your company branding in just a few clicks.

A suite of extras includes professionally designed templates targeting specific functions and thousands of free stock images and animations to help drive your message home. Management of your mailing list starts with importing a contact list (if you already have one), this can be segmented however you wish, allowing you to target specific customer groups with emails relevant to them. Data about user habits can be collected and analyzed to help you get to know your customers better and to enable you to tailor your offers more effectively. More scientific methods can also be employed – A/B testing can compare performance between two emails, and automatically send the most successful in future mailings. Advanced scheduling of when emails are sent, and automated responses to expressions of interest – including follow-up emails sent at intervals and triggers you can specify, all help you to build a large and effective mailing list.

Beyond email, Get Response provides further conversion tools, firstly in the form of a drag-and-drop website builder that helps you to create and maintain a professional web presence, and to design as many landing pages for your email campaigns as you wish. Again, A/B testing helps you to make these as effective as possible. Easy-to-create forms, banners and pop-ups allow you to maximise conversions once you have the customer on your website. Additional innovative features are an option to add live chat to your website, giving you a chance to interact directly with potential customers, and a webinar facility that lets you host live or offer pre-recorded information sessions to members of your contact list. Webinars are combined with your mailing list functions, helping you to grow your list and target interested parties more effectively. The Get Response mobile app allows you to monitor and manage all your campaigns on the go.

The Get Response platform features integrations with dozens of other applications to enable you to save time and automate even more of your processes. Connecting your account to Facebook, Google or Instagram ads allows you to build your subscriber list while integration with major ecommerce platforms such as Magento, PrestaShop and Shopify lets you gather information about your customers’ interests and act on situations such as abandoned shopping carts. Information in your mailings can automatically be shared on social media sites such as Facebook and Twitter, while your webinars can be livestreamed to YouTube. Integrations with Salesforce, Zoho and more allow you to manage your customer relationships more effectively, whilst linking with other apps can increase your productivity, help to manage your contact list and take payments through your website and landing pages.