What is Mailchimp?

MailChimp is one of the most known email marketing software. It’s also one of the cheapest email marketing software available. Hence, Mailchimp is an eCommerce email marketing software used by many small businesses due to its affordability. It’s one cheap email marketing that focuses on helping businesses with effective email marketing.

Mailchimp is an American company founded in 2001 by Ben Chestnut and Dan Kurzius. Ever since then, the company has been in the business of providing email marketing services to other businesses. It’s an email marketing platform popular for its attractive and eye-catching templates. MailChimp has its headquarters in Atlanta, and other offices in Oakland, Vancouver, and Brooklyn.

Mailchimp is a direct email marketing software with many automated features. Also, it has many easy-to-use marketing features that you’ll find valuable for your business. Mailchimp is easy to use and doesn’t require you to have any coding or graphic design skill.

We understand that as a business, having a good marketing tool is a great advantage. So, we’ve made thorough research about this email marketing platform for you. This article is specifically written to explore everything you should know about Mailchimp and its features. Hence, this review contains a list of its features, pros and cons, and costs, among other things about the software.

What popular features do you get with Mailchimp?

  • Advanced Market Reporting
  • Automated Design Platform
  • Built – Marketing CRM
  • Forms and Landing Pages

  • Website Builder and Mailchimp Domain
  • A/B Testing and Multivariate Testing
  • Send Time Optimisation
  • Behavioural Targeting

  • Email Segmentation
  • Custom Branding and Custom Templates

Customer Support is available at Mailchimp

Behind every successful business lies a great support system. Even as a business owner, you understand that to retain your customers, you need excellent customer service. No matter how adequate your services are, customers would also have complaints or issues. Thereby, you need a strong customer support team for your business. Unless you’re ready to lose them as soon as you gain them, and I’m sure you’re not!

In the same way, Mailchimp provides good customer support for you as a business owner. So, if you experience any lags or challenges while using their email marketing tool, you can get support via:

  • Mailchimp Assistant
  • Support Email
  • Mailchimp Correspondent
  • Help Center

All you need to do is to reach out to any of its customer support services, who will be available 24/7 to solve the issue for you.


What kind of business is Mailchimp ideal for?

MailChimp is literally for anyone with a business – it doesn’t matter if it’s a startup or an existing business. So, if you’re a business owner concerned about keeping in touch with your customers, you most definitely need this email marketing platform.

If you’re are a startup or small business, Mailchimp is a good email marketing platform for you, and with a low budget, you can get access to good email marketing services.

Here are businesses that can benefit from using this email marketing software. However, don’t be discouraged from using Mailchimp if your business category isn’t listed here, this is only a limited number of business categories.

  • Startups
  • E-commerce Businesses
  • Baking Businesses
  • Food & Catering Business
  • Fashion Store Businesses
  • Cosmetics Businesses
  • Public Administration
  • Hiring Businesses
  • Entrepreneurs
  • Freelancers

Pros and Cons

  • Mailchimp offers beautiful templates to give a beautiful appearance to your emails with its excellent pre-designed templates
  • We certainly can’t leave out how easy-to-use this marketing tool is. Plus, it has an interface that’s easy to navigate.
  • Mailchimp uses an AI-powered feature to make marketing much more effective for your business.
  • Mailchimp’s reporting tools are simply explosive. They are quite detailed with their analysis, such as bounce rate, click-through rate, campaign results, etc.

  • Underdeveloped segmentation feature
  • Doesn’t support affiliate marketing
  • Inadequate automation

People like you also researched

Here are some products we think might be a good fit based on what people like you viewed.

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Constant Contact
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  • Easy to use, and time-saving
  • Over three hundred pre-designed email templates
  • Quick drag-and-drop email editor
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  • No credit card required
  • Payment options–PayPal, check, wire transfer, credit card
  • HTML code editor for those who want to do their own coding
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Active Campaign
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How much does Mailchimp cost?

*based on information provided by the vendor. Actual cost may vary.

Mailchimp is an email marketing software that offers four pricing tiers. However, it also offers a free plan as one of its pricing plans.

Mailchimp pricing tiers are as follows:

  • Free Plan: 10,000 emails per month, contacts limited to 2000 only.
  • Essential Plan: Costs $11 per 500 contacts in a month and allows a maximum of 50,000 contacts.
  • Standard Plan: Costs $17 per 500 contacts in a month. Also, it allows a maximum of 100,000 contacts.
  • Premium Plan: Starts at $299 per month. Plus, it lets you store up to 200,000 contacts.

These plans all have great features; however, they vary with the subscription plan you opt for.

Final thoughts...

The only way your brand can gain higher visibility is through marketing. Thus, if you’re on a low budget and want access to accurate email marketing reports, services and tools, you need an email marketing software like Mailchimp.

To find out more about what Mailchimp offers and if it suits your business goals, visit the Mailchimp website.