What is an email marketing software?
Email marketing uses emails to send a commercial message. It is a way to make the customers on your email list aware of your business services, products, advertisements, rewards and discounts. Email marketing is a clever way to keep your customers engaged until their next purchase. It is widely used by businesses, brands, entrepreneurs and artists – all over the world.
How does an email marketing platform work?
Email marketing reigns supreme when it comes to communicating with your audience because most people have an email address and most people check their emails numerous times a day. According to marketing experts, email marketing remains the most successful marketing channel available. It helps you to boost sales, amplify your brand, generate leads and increase customer loyalty.
Free vs Paid email marketing platforms:
Free email marketing platforms are a good way for users to get to know the service before they commit to a paid plan. However free email marketing services have a lot less storage and a limited amount of options. Paid email marketing platforms on the other hand, give you more choices; more tiers, customization plus domain integration.
How to choose the best email marketing platform for your business:
Finding the right email marketing platform can be made simpler when you explore your options. Be sure to consider aspects like customer support, cost effectiveness, automation, integration and analytics. Ease of use is also important. Some email marketing platforms worth exploring are;
- Constant Contact provides email automation, drag and drop editing and a first month free trial.
- Benchmark offers free and paid subscriptions. It has strong analytics and impressive editing tools.
- Active Campaign provides geo tracking, marketing automation and reporting.
- Oracle Bronto is a cloud based software, it offers customized pricing, behavioral automation and dynamic workflows.
- Active Trail is also a cloud-based software. It offers customizable designs, a 30-day free trial, plus a “superior deliverability”.
- GetResponse email marketing is user-friendly for beginners and includes umpteen features for a lower price.
Email marketing is a way to soft sell to your customers. Getting into their inbox (with consent) is a gift to any business or entrepreneur. According to research, people generally feel safer receiving commercial messages via email, instead of over the phone or in-person. Customers feel less pressure to buy, donate or engage which essentially equates to brands being able to deliver their message to their audience in a more indirect and relaxed manner.
There are a variety of email marketing options including; welcome emails, lead-nurturing emails, sponsorship emails and brand story emails, just to list a few. The advantages of email marketing campaigns include; being able to reach a worldwide audience, targeted messaging as well as cost-effectiveness.
Email marketing is authentic and consent-based too. Your email list is made up of customers who have given you permission to communicate with them. They are genuinely interested in your niche and the products and services you are marketing to them.
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Do you have a list of email addresses for your email marketing campaigns?
Email marketing companies do not provide email address lists. You must possess a list prior to enlisting the services of a marketing company.