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Recommended Email Marketing Software

Last Updated August 2022

Email marketing is the most efficient, cost-effective way to reach your prospects and customers. Plus it’s great for building communities that engage with each other on an one-to-one level! But if you don’t have a well thought out infrastructure in place, you may not achieve the goals to encourage engagement, generate leads and increase sales. We have done all the research to present unique set of features from each platform so you can find the perfect email marketing platform to get the results you need!

Top 3 Recommended Email Marketing Software

Most Recommended
Constant Contract
  • All features on a single platform
  • Easy to use, and time-saving
  • Over three hundred pre-designed email templates
  • Quick drag-and-drop email editor
Our Score
9.7
Read Review
Benchmark
  • A free email marketing software starter plan is available
  • No credit card required
  • Payment options–PayPal, check, wire transfer, credit card
  • HTML code editor for those who want to do their own coding
Our Score
9.5
Read Review
Active Campaign
  • A/B split testing
  • Automation rules
  • Customizable templates and branding
  • Excellent customer support
Our Score
9.4
Read Review
Oracle Bronto
  • Deliverability
  • Segmentation
  • Automation
  • Customer support
Our Score
9.2
Read Review
AWeber
  • A free plan is available
  • Easy and intuitive to use
  • Competitively priced
  • All features available in all paid plans
Our Score
9.0
Read Review
Vertical Response
  • CAN SPAM
  • Compliance Customer survey design and management
  • Free 60-day trial
  • A/B Testing
Our Score
8.8
Read Review
ActiveTrail
  • SMS messaging is available
  • Landing page creator is simple to use
  • Automated emails
  • Integration with social media, ecommerce, CRM and more
Our Score
8.7
Read Review
Get Response
  • Website builder lets you customise your landing pages
  • bAnalytics tools and A/B testing
  • cIntegrations with Google, Facebook and Instagram ads as well as Shopify and Magento
  • Powerful automation features
Our Score
8.5
Read Review
Mailchimp
  • Excellent pre-designed templates
  • Easy-to-use this marketing tool
  • cAI-powered feature
  • Reporting tools are simply explosive
Our Score
8.4
Read Review
Sendinblue
  • Highly responsive design templates
  • 40,000 emails per month
  • Unlimited contacts
  • Time-saving automation features
Our Score
8.2
Read Review

Need email marketing help? Compare Price Quotes for Email Marketing Services and Save!

Take our quick quiz to get quotes for the solution that's right for your business.
Do you have a list of email addresses for your email marketing campaigns?

Email marketing companies do not provide email address lists. You must possess a list prior to enlisting the services of a marketing company.

Recommended CRM Software

Most Recommended
Monday
  • Customizable and flexible Project Management
  • Easy-to-use checklist
  • Integration with third-party apps
  • Excellent support system"
Our Score
9.8
Read Review
Pipedrive
  • User-friendly interface
  • Affordable Plans
  • Excellent sales automation tools
  • Smart forecasting
Our Score
9.7
Read Review

Our Best Overall Choice

Most Recommended
Constant Contract
  • All features on a single platform
  • Easy to use, and time-saving
  • Over three hundred pre-designed email templates
  • Quick drag-and-drop email editor
Our Score
9.7
Read Review

What is an email marketing software?

Email marketing uses emails to send a commercial message. It is a way to make the customers on your email list aware of your business services, products, advertisements, rewards and discounts. Email marketing is a clever way to keep your customers engaged until their next purchase. It is widely used by businesses, brands, entrepreneurs and artists – all over the world.

How does an email marketing platform work?

Email marketing reigns supreme when it comes to communicating with your audience because most people have an email address and most people check their emails numerous times a day. According to marketing experts, email marketing remains the most successful marketing channel available. It helps you to boost sales, amplify your brand, generate leads and increase customer loyalty.

Free vs Paid email marketing platforms:

Free email marketing platforms are a good way for users to get to know the service before they commit to a paid plan. However free email marketing services have a lot less storage and a limited amount of options. Paid email marketing platforms on the other hand, give you more choices; more tiers, customization plus domain integration.

How to choose the best email marketing platform for your business:

Finding the right email marketing platform can be made simpler when you explore your options. Be sure to consider aspects like customer support, cost effectiveness, automation, integration and analytics. Ease of use is also important. Some email marketing platforms worth exploring are;

  • Constant Contact provides email automation, drag and drop editing and a first month free trial.
  • Benchmark offers free and paid subscriptions. It has strong analytics and impressive editing tools.
  • Active Campaign provides geo tracking, marketing automation and reporting.
  • Oracle Bronto is a cloud based software, it offers customized pricing, behavioral automation and dynamic workflows.
  • Active Trail is also a cloud-based software. It offers customizable designs, a 30-day free trial, plus a “superior deliverability”.
  • GetResponse email marketing is user-friendly for beginners and includes umpteen features for a lower price.

Email marketing is a way to soft sell to your customers. Getting into their inbox (with consent) is a gift to any business or entrepreneur. According to research, people generally feel safer receiving commercial messages via email, instead of over the phone or in-person. Customers feel less pressure to buy, donate or engage which essentially equates to brands being able to deliver their message to their audience in a more indirect and relaxed manner.

There are a variety of email marketing options including; welcome emails, lead-nurturing emails, sponsorship emails and brand story emails, just to list a few. The advantages of email marketing campaigns include; being able to reach a worldwide audience, targeted messaging as well as cost-effectiveness.

Email marketing is authentic and consent-based too. Your email list is made up of customers who have given you permission to communicate with them. They are genuinely interested in your niche and the products and services you are marketing to them.

Need email marketing help? Compare Price Quotes for Email Marketing Services and Save!

Take our quick quiz to get quotes for the solution that's right for your business.
Do you have a list of email addresses for your email marketing campaigns?

Email marketing companies do not provide email address lists. You must possess a list prior to enlisting the services of a marketing company.

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