How to Choose a POS System with TapMango Integration
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Customer loyalty is now a central part of business software for companies that want to delight their shoppers and maintain an edge over competitors. However, using a third-party loyalty program can actually do more harm than good if implemented improperly.
TapMango, one of the market’s leading customer loyalty products, directly integrates with a wide range of POS systems, meaning businesses can finally reap the benefits of a sophisticated customer rewards program without the added operational stresses of using a new system.
While the benefits of POS integration are clear, deciding which TapMango-integrated system is best for your business is anything but. Below, we cover all the key details and considerations you need to make a well-informed, future-proof purchasing decision.
Why Connect Your POS System With TapMango Loyalty Program Software?
Integrating your TapMango account with your POS system will streamline your business operations, eliminating the logistical pressures that come with juggling different software.
Once the integration has been implemented, all of TapMango’s intuitive customer loyalty and mobile ordering features become available within your POS ecosystem, alongside other important areas like reports and inventory.
Here’s a quick look at how a TapMango-POS integration can support your business:
- Automate rewards allocation and points redemption
- Synchronise CRM efforts across different channels
- Generate detailed reports for KPIs
- Automate email, SMS and in-app marketing campaigns
- Provide greater flexibility with rewards and loyalty points
As you can see, TapMango’s functionality extends way beyond customer loyalty. Integrating TapMango with your POS will ensure all of your systems are working together to deliver the best outcome for your company.
4 Key Benefits of TapMango’s POS Integrations
TapMango’s POS integrations support four key business areas: customer loyalty, reporting, marketing and omnichannel growth. Consider which features are most important to you, as this will help narrow down your search for suitable TapMango-integrated POS systems later on.
1. Customer Loyalty
As you’d expect, the main purpose of integration is to make the management of your customer loyalty scheme easier. With TapMango linked to your POS system, customer data can move back and forth, paving the way for automatic points accumulation and reward redemptions.
Staff will be able to enrol new customers and access their loyalty points directly from your POS hardware. Flexible points redemption, personalised coupons and flash deals are three excellent TapMango features you can use to further encourage purchases.
2. Reporting
The integration also allows you to capture and organise data associated with your customer loyalty efforts, including sign-ups, member orders, customer information and more. These insights can be easily paired with reports from other areas of your business for critical analysis.
A more data-heavy approach to your business will help you spot underperforming areas, new opportunities and necessary adjustments to strategy. You can also isolate your TapMango reports to segment your registered customers and track the success of your loyalty program.
3. Marketing
Marketing features are one of the highlights of TapMango, and, with a POS integration, they become so much easier to manage. Direct from your POS terminal, you can send promotional messages, set up friend referrals and capture customer feedback in an instant.
Once a new member registers with your loyalty program, you can start communicating with them via email, SMS or in-app notifications. Schedule and automate marketing campaigns with tailored rewards and tap-to-buy offers to drive repeat business from your shoppers.
4. Omnichannel Support
A TapMango-POS integration isn’t just for your physical stores — it will also serve you across your digital channels. Provided your members can remember their log-in details, they’ll be able to access their points, rewards and VIP status whether in-store or online.
This applies to your website, any third-party online marketplaces you work with and your branded app provided by TapMango. Synchronising these channels provides your customers with new ways to shop with you without disrupting their loyalty progress.
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Which TapMango-Integrated POS System is Best for Your Business?
There’s certainly no shortage of TapMango-integrated POS systems on the market. Each one has its merits and, typically, caters to a specific type of business, making it especially important to conduct thorough research before committing to a purchase.
Here are four key factors to consider as a prospective buyer:
- Budget. Establish how much you’re willing to pay for your monthly or yearly POS subscription fees.
- Industry. Define your business. What do you sell? How do you operate? Do you have multiple locations? These questions will help you find a well-suited POS system.
- Software needs. Besides TapMango’s customer loyalty features, what else does your POS system need to do? For instance, would you benefit from a new accounting platform or an upgrade to your inventory management system?
- Growth. Consider your growth strategy in the medium and long term. For example, if you’re expecting to open new stores, you’ll need a sophisticated cloud-based point-of-sale solution that can scale.
These considerations will help establish your unique company requirements. At this point, we strongly suggest speaking to a trained POS system consultant who will be able to explain your options and match you with a TapMango-integrated POS system that fits your needs.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for TapMango-integrated POS systems.
Does TapMango’s Customer Loyalty Software Integrate With My POS System?
TapMango integrates with a wide variety of POS systems, including many of the most POS systems on the market today. Applying the integration is usually as simple as downloading TapMango from your POS dashboard and signing into your account. If you’re unsure whether your POS system supports TapMango, contact your POS provider.
What Are the Benefits of POS Systems That Integrate With TapMango?
Integrating TapMango with your POS software will synchronise your CRM system with your TapMango account and automate the ongoing maintenance of your customer loyalty program. Besides the automatic allocation of loyalty rewards, TapMango’s POS integrations can also generate detailed reports on your customers’ spending habits and launch marketing campaigns across a variety of channels.
Which TapMango-Integrated POS System is Best for My Business?
To find the right TapMango-integrated POS system for your business, you need to think carefully about your budget, industry, software needs and growth strategy. Your chosen POS system should meet these four criteria, providing all the relevant controls for your industry, filling any software gaps you may have and laying a platform for future growth.