Recommended Customer Loyalty Software Providers
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Everyone loves loyalty: it drives repeat business, supports expansion efforts and can even contribute up to 20% of a company’s profits. But while the value of customer loyalty is now conventional wisdom, the number of businesses that can say they do it well is still a minority.
The truth is, not all loyalty software products are created equal. Your choice of provider could be the difference between a one-time customer becoming a staunch supporter of your products or, instead, never returning to shop with you again.
Nobody wants to see that, which is why we’ve put together a list of the best loyalty software products that will help you get the most out of your customer loyalty efforts. Use our analysis to guide you toward the right software product for your business needs.
Comparing the Best Customer Loyalty Software Products
We’ve narrowed down the best loyalty software products to just seven providers. Check out their features in the comparison table, before continuing for a review of each product below.
| Product | Loyalty programs | Marketing communications | Reporting | Ecommerce integration |
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RitualMulti-purpose accounting product serving businesses of all sizes and industries.
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LoyalzooMulti-purpose accounting product serving businesses of all sizes and industries.
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TapMangoMulti-purpose accounting product serving businesses of all sizes and industries.
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LoyalActionMulti-purpose accounting product serving businesses of all sizes and industries.
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MarselloMulti-purpose accounting product serving businesses of all sizes and industries.
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PepperMulti-purpose accounting product serving businesses of all sizes and industries.
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LokiMulti-purpose accounting product serving businesses of all sizes and industries.
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Ritual
Ritual is an online ordering platform for hospitality businesses. While the software’s main purpose is to provide cafes and restaurants with a new sales channel, it also comes with a host of loyalty features to incentivise first-time buyers and keep your regulars coming back.
Key Selling Points
Here’s where Ritual sets itself apart from its competitors:
1. Customisation options
With Ritual, you can craft your customer loyalty program any way you like. The software offers a wealth of options for engaging your customers, including digital stamp cards, off-peak ordering rewards, early redemptions and more.
2. Social media integrations
Ritual connects your online store to social media channels like Instagram and Facebook for greater customer exposure. You can even add ‘Order Now’ buttons to these platforms to encourage users to shop with you straight from social media.
Key Features
Ritual’s six key features are:
- Online ordering.
Ritual’s primary function is to accept pick-up and delivery orders. - Customisable loyalty programs.
Tailor your loyalty programs with different rewards and incentives. - Social media support.
Ritual integrates with various social media platforms, helping to expand your business’ reach. - Email communications.
Send automated marketing communications to customers via email. - Push notifications.
Drive spontaneous purchases by sending automated push notifications to your customers. - Geo-fencing.
Draw on Ritual’s geo-location tools to target customers in your local area.
You can read more about Ritual here.
Loyalzoo
Loyalzoo is a leading digital loyalty and memberships service catering to small and medium-sized enterprises. The software allows businesses to create and automate custom loyalty programs while capturing vast amounts of data in the process.
Key Selling Points
Here’s are two Loyalzoo’s main strengths:
1. Omnichannel loyalty
Loyalzoo synchronises your loyalty program across all channels for maximum customer convenience. For instance, points accumulated online will be available for redemption in-store. Rewards can also be redeemed at any brick-and-mortar location.
2. Advanced reporting
Loyalzoo gathers valuable data about your customers and presents it in an easily digestible way via the dashboard. Use insights about your top customers, loyalty activity and more to better gauge your performance and make necessary adjustments.
Key Features
Loyalzoo’s key features include:
- Customisable loyalty programs.
Choose from a range of options for points, promotions and one-off specials to entice your customers. - Memberships schemes.
Offer your VIPs access to exclusive perks with Loyalzoo’s Prime Loyalty. - Automation.
Loyalty runs the day-to-day management of your loyalty program by itself, freeing up time and effort. - Ecommerce integration.
Set up a loyalty program for your online store and synchronise it with your brick-and-mortar operations. - Data analytics.
Drill down into customer spending habits and loyalty program performance with Loyalzoo’s sophisticated reporting. - SMS notifications.
Keep customers up to date with the latest deals using automated SMS marketing messages.
You can read about Loyalzoo in greater detail here.
TapMango
TapMango is a customer loyalty and online ordering service that’s packed with features. From advanced reporting and referral programs to SMS messages and social sharing, the software truly covers all bases in the field of customer loyalty.
Key Selling Points
TapMango excels in the following two areas:
1. Customer segmentation
TapMango uses your customer data to automatically categorise your shoppers into different groups based on factors like spending habits or frequency of visits. You can then target these segments with personalised rewards that are more likely to have a high redemption rate.
2. Branding tools
TapMango allows you to customise the design of your loyalty program across all customer touchpoints, ensuring your brand stays consistent. You can even create your own branded app for customers to use to track their loyalty progress.
Key Features
Here are TapMango’s main features:
- Customisable loyalty programs.
Reward your customers in a way that suits you with complete autonomy over the allocation and redemption of points. - Targeted marketing.
Use TapMango’s segmentation tools to target specific groups of customers with personalised promotions. - Automated communications.
Engage with customers via email, SMS and push notifications and automate messages to send when a certain action is completed. - Reporting.
Capture data about your customers and loyalty programs to help refine your sales strategy. - Referral schemes.
Encourage word-of-mouth marketing with incentivised referral schemes. - Social media integrations.
Reward customers for posting about your business on their social media accounts.
Learn more about TapMango here.
LoyalAction
LoyalAction is a versatile customer retention and experience service that creates automated loyalty programs. With a huge variety of reward options available, the software offers ample opportunity to tailor your loyalty efforts to different kinds of customers.
Key Selling Points
Here are two of LoyalAction’s best qualities:
1. Customisation options
LoyalAction leaves no stone unturned when it comes to rewarding your customers. You can implement any number of points, coupons, gift cards or one-time rewards, and customise your loyalty program by excluding certain items.
2. Mobile app
As part of the package, LoyalAction will provide you with your own branded app that customers can use to track their loyalty progress. This is a great way to boost engagement and grow your store’s digital presence.
Key Features
Let’s take a look at LoyalAction’s main features:
- Customisable loyalty programs.
LoyalAction lets you create reward programs based on your own criteria. - Marketing communications.
Notify customers of new offers with instant email messaging. - Automation.
Let LoyalAction automatically allocate points and redeem rewards on your behalf. - Gift cards.
Sell gift cards to your customers and update their balance in just a few clicks. - Customer surveys.
Capture valuable feedback from your shoppers and use it to improve your customer experience. - Mobile app.
LoyalAction provides you with your very own mobile app where your loyalty programs are housed.
Find out more about LoyalAction here.
Marsello
Marsello is a customer loyalty and email automation software designed to get the most of your customer experience. Packed with great features and integrations, Marsello is a leading choice for merchants looking to increase their customer lifetime value.
Key Selling Points
Here are two of Marsello’s biggest strengths:
Customisation options
Marsello gives you full control over the design of your customer loyalty programs, which can be customised to fit your brand and appeal to different segments. Several reward options are available, including discounts, freebies and VIP perks.
Omnichannel integrations
The software works across various channels to provide your customers with a seamless loyalty experience. Offering integration with ecommerce platforms like Shopify, Marsello allows your customers to earn and redeem points in-store and online.
Key Features
Marsello’s main features are:
- Customisable loyalty programs.
Customise your loyalty programs to target specific customer segments and promote particular products. - Automated email marketing.
Set marketing emails to send when the customer hits a predefined loyalty milestone. - VIP tiers.
Reward your most valuable customers with additional perks and bonuses. - Referral programs.
Generate new customers with incentivised referral programs. - Reporting.
Analyse key metrics like referrals, new sign-ups and reward redemptions. - Ecommerce integration.
Connect to your online store to improve your omnichannel loyalty experience.
You can learn more about Marsello here.
Pepper
Pepper is an online ordering platform paired with powerful customer loyalty features. The software helps hospitality businesses streamline their ordering process while also providing a range of reward options to keep customers engaged.
Key Selling Points
Let’s take a look at Pepper’s best qualities:
Customer segmentation
To help you get the most out of your marketing efforts, Pepper captures customer data while also drawing on existing information from your CRM system to categorise your shoppers into segments. These groups can then be targeted with highly personalised offers.
Mobile app
Pepper allows restaurants and cafes to design their own mobile app for online ordering and loyalty management. The app can be customised to fit your brand and push particular products or promotions with front-page marketing messages.
Key Features
Here are Pepper’s main features:
- Customisable loyalty programs.
Deploy digital stamp cards and loyalty point programs to drive repeat business. - Menu management.
Market your menu and use optional add-ons to generate extra sales. - Marketing communications.
Keep customers updated with the latest offers using automated push notifications. - Reporting.
Segment your customers and learn more about the performance of your loyalty program with analytical insights. - Mobile app.
Your own branded app improves order efficiency and allows customers to track their loyalty progress. - Gift cards.
Generate additional revenue and boost brand awareness with e-gift cards.
Read about Pepper in greater detail here.
Loke
Loke is another online ordering service with a strong emphasis on customer loyalty. With a range of reward options available, Loke entices customers at every step of the buyer’s journey. Excellent analytics tools empower your business to make data-driven decisions.
Key Selling Points
Here are Loke’s key strengths:
Personalised rewards
With time, Loke will help you build an understanding of each customer’s spending habits. Whether targeting customers individually or in segments, you can then personalise your rewards to increase relevancy and boost your redemption rate.
Reporting tools
Loke’s reporting dashboard is packed with useful insights about your customers. Capture data across KPIs like return on investment, customer lifetime spend and conversion rate, and use this information to improve your loyalty strategy.
Key Features
Loke’s key features include:
- Customisable loyalty programs.
Use points, coupons and promotions in a way that works for you. - Menu management.
Curate your menu to promote specific products or offers. - Customer segmentation.
Create customer segments that can later be used for targeted marketing campaigns. - Automated communications.
Automatically notify shoppers of new loyalty benefits via push notification. - Reporting.
Learn more about your customers and loyalty performance across a variety of metrics. - Mobile app.
Showcase your best products with a branded mobile app powered by Loke.
You can read more about Loke here.
How to Choose Which Customer Loyalty Software is Best for Your Business
There’s no shortage of great customer loyalty products on the market. Most of the providers above cater to specific types of clients; your job is to figure out where you fit in by carefully considering your business needs.
Here are three key factors to help narrow down your options:
- Software requirements. Consider what reward options you want to offer as well as what other software tools are required by your business, such as reporting or CRM.
- Industry. Some software products serve the hospitality sector with online ordering solutions, while others cater to retail businesses. Make sure to choose a provider with tools relevant to your industry.
- Ecommerce integration. If you run an online store, select a provider that offers ecommerce integration. Your customers will then be able to earn rewards both in-store and online without any added complications.
Use these factors as a starting point in your buyer journey. Once you’ve established your needs, find out more about the options available using reviews, video guides and free demos. The right software product will fit seamlessly within your business and help take you to the next level.
What are the Benefits of Customer Loyalty Software?
Customer loyalty software allows you to create highly personalised customer loyalty programs and automated marketing messages. By offering loyalty points, coupons, freebies, VIP perks and other rewards, you can drive repeat business while also incentivising first-timers to shop with you.
What are Some of the Best Customer Loyalty Software Products?
The best customer loyalty software products include Ritual, LoyalZoo, TapMango, LoyalAction, Marsello, Pepper and Loke. Ritual, TapMango, Pepper and Loke are all great options for hospitality businesses, while Loyalzoo, LoyalAction and Marsello provide full-service loyalty support across a variety of industries.
Which Customer Loyalty Software Product is Best for My Business?
When investing in new customer loyalty software, there are three key factors to consider: software requirements, industry and ecommerce integration. The right software product for your business will cater to your industry, provide the loyalty support you’re looking for and offer ecommerce integration if you have an online store.
