Guide to Choosing a Google Ads-Compatible POS System
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Have you ever wondered: “how do I get more customers to Google my business?” The short answer to this question is paid advertising. The problem is, paid ads are hard to get right, especially for beginners, which is why a little help from your POS system can go a long way.
To optimise online sales, you need your company to stand out on every Google search. With the right POS system, you can integrate Google Ads directly into your software to improve your online presence and reap the rewards of greater revenue as a result.
There’s no shortage of compatible POS systems that support Google Ads, which is why this article is here to help you make the best decision for your business. Below, we explore all the key details you need to make the perfect POS purchase.
Why Connect Your POS System With Google Ads’s Marketing Software?
The first ad impression is the most important; it’s what brings more shoppers to your website and ultimately increase sales. Unlike many other online ad services, Google Ads a surefire way to reach the right customers with personalised product listings and tailored content.
With Google Ads’ POS integration, you can create free listings to reduce future advertising costs. Your products and services will naturally appear in Google search results, giving you an edge over other retailers in your industry.
4 Key Benefits of Google Ads-integrated POS Systems
Choosing a POS system with Google Ads compatibility is a great way to ensure your company succeeds. Here are just a few of the benefits of obtaining one of these POS systems.
1. Simple Set-up
Anyone who’s used Google Ads without an integration knows how time-consuming the set-up can be. You need to manually enter all of your products and services into a spreadsheet, and update it every time you release something new.
With an integration, however, inventory items are pulled straight from your POS system to save time and money. Furthermore, you won’t accrue costs whenever you release new products as the integration will seamlessly carry all information over.
2. Smart Campaigns
Google’s Smart Shopping feature will automatically pull product data from your website to create product ads for potential customers. You can create a new campaign and continue advertising efficiently without having to do any work at all, as your Google Ads account does it for you.
These regular Google shopping ads keep you in good standing in the market, ensuring that whenever people search for a product you offer, your company is one of the first names they see.
3. Google Merchant Center
Your Google Merchant Center account allows you to manage your advertising campaigns in the way you want, directly from your POS system. Tailor which products you advertise to customers, and release promotional codes to entice people to check out your store.
Consumers shopping on Google are always looking for a good deal, so a promotional code might be what it takes to score a conversion. Businesses without Google Ads spend more money on advertising costs for the same results.
4. Engagement Tracking
See all data relating to each campaign in real time with Google Ads’ engagement tracking feature. This tools offers insights into how much traffic you’re generating through each Google shopping link and how many customers you’re converting into sales.
Track how much money your store is saving using Google Ads compared to the costs accrued by your competitors. Once a customer is successfully billed, you’ll also gain a billing summary to aid your CRM efforts and create long-term loyalty.
Productivity Tip:
Which POS Systems That Integrate With Google Ads Are Best For Your Business?
With so many Google Ads-compatible POS systems on the market, there’s no shortage of options to choose from. When conducting your rearch, remember to take the following factors into account:
- Cost. The first step is set a budget for POS subscription costs.
- Software requirements. Beyond Google Ads compatibility, think carefully about your other software needs. For example, this could be a new CRM system or an upgrade to your accounting software.
- Support. In the event of any problems with your POS system, you should be able to reach out to your provider at all times and get back up and running as quickly as possible.
Once you know what features are most important to your company, contact a POS consultant who’ll be able to help you find the right Google Ads-compatible POS system based on your specifications.
We’re here to help you take the next steps in upgrading your POS software. Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for Google Ads-integrated POS software.
Can I Integrate Google Ads With My POS System?
Google Ads integrates with many POS systems, and the integration allows companies to benefit from a whole host of features they wouldn’t otherwise be able to access. If your current system isn’t compatible, we’re here to help you find one that is and offers features that are right for your company.
What Are the Benefits of POS Systems Which Integrate With Google Ads?
POS systems with Google Ads integration can create local and international ad campaigns for your products on the Google shopping page, directly from your POS system . This helps you reach a larger customer base, while simultaneously freeing up time and money you’d otherwise spend on paid digital advertising.
Which Google Ads-integrated POS System Is Best For My Business?
To determine which Google Ads-compatible POS system is right for your company, think about its functionality for your specific business needs and whether it offers expansion potential. You should also prioritise automation features that make management of day-to-day operations easier.
