Guide to Choosing a POS System with Facebook Integration
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Consumers are flooded with hospitality and retail options online, so it’s important that your business stands out. Facebook, as one of the biggest online platforms in the world, opens up countless marketing and selling opportunities to help your small business grow.
Establish a strong online presence with a Facebook business page to take advantage of this platform’s marketing and messaging capabilities. Using a Facebook-integrated POS system syncs your sales and inventories across these channels, making it easier to track and manage your business operations.
The question is, which point-of-sale system do you choose? Almost all the leading point-of-sale systems integrate with Facebook, which is why we’ve created this guide to help with your decision. Read on to find out how to choose the perfect Facebook-integrated POS system for your business.
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Why Connect Your POS System With Facebook?
You may wonder why you should connect your point-of-sale system with Facebook when you could just use it externally via their website.
POS integration makes it easier to market and sell online because the two platforms can work together to optimise your business. Information such as sales data, customer information and inventory levels will automatically sync up for efficient business management.
Whether you set up a Facebook shop for your business or just use it as a marketing platform, POS integration enables a completely seamless omnichannel experience for you and your customers.
4 Key Benefits of Facebook-integrated POS Systems
Below, we expand on some of the key features of a Facebook-integrated POS system. Consider which features are most important for your hospitality or retail business. This will help you narrow down your search for a compatible POS system.
1. Online Sales
Establishing an online store, specifically a Facebook shop, expands your company’s selling capabilities immensely. Customers can purchase items directly from your Facebook e-commerce store for a seamless experience.
With POS integration, accept payments easily and automatically communicate transactional data with your point-of-sale system. Generate online sales for retail stores, manage reservations for restaurants and more with a Facebook-integrated POS system.
2. Marketing Strategies
Online marketplaces can massively increase your exposure to potential customers. From your Facebook business page or online store, you can engage with your audience and build brand loyalty with a strong social media presence.
Increase traffic to your existing website with external links or purchase Facebook ads to increase your visibility. Assign your brick-and-mortar store a location tag to make it an exciting destination, and watch as ratings and reviews come flying in.
3. Operations Management
Integration between Facebook and your POS system enables seamless data sharing across multiple channels. Access valuable information about customers, sales, inventory and marketing campaigns in one centralised place: your POS system.
Online retailers and brick-and-mortar store owners alike can use this POS software to expand their business, increasing in-person and online sales. With its data-sharing capabilities, Facebook’s POS integrations take the hassle out of monitoring and storing key information.
4. Customer Engagement
Nurturing positive and long-lasting relationships with customers drives brand loyalty. With Facebook’s Messenger tool, you can respond to queries and provide excellent customer service to increase repeat sales.
Online stores need to work hard to match the in-store customer experience. Tools like Facebook Messenger create a friendly atmosphere and keep customers interested. Boost online sales and propel your online site to success with Facebook’s POS integration.
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Which Facebook-integrated POS System Is Best For Your Business?
Below are some key factors to consider before purchasing a new POS system with Facebook integration. Consider which point-of-sale solution provides the services you require to market your business and sell online successfully.
- Price. POS systems come with a range of monthly or yearly subscription fees. Consider your business requirements and if you need basic functionality or a more advanced system.
- Software requirements. Choose a Facebook-integrated POS system that supports other POS apps and POS software. For example, this could be advanced inventory management or staff management.
- Expansion. Facebook integration supports the expansion of your online store. Find a point-of-sale system that can also work with your business and is scalable.
These key points will hopefully help to narrow down your search. If you still require more support, a POS consultant can guide you through the intricacies of the market. Speak to a specialist before purchasing your new Facebook-integrated point-of-sale system.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for Facebook-integrated POS systems.
Is Facebook Compatible With My POS System?
Facebook is compatible with almost all of the leading POS systems on the market today. The social media platform strives to integrate with as many services as possible. If you’re unsure whether the POS system you wish to purchase has Facebook integration, contact them directly using their online site.
What Are the Benefits of POS Systems That Integrate With Facebook?
Facebook is a leading social media platform that, when integrated with your POS system, can increase your online presence and function as an e-commerce store. Its countless business tools make marketing and selling online easier than ever. Create an online store to bring in more sales and build your brand.
Which Facebook-integrated POS System Is Best For My Business?
To find a Facebook-integrated POS system that works for you, you first need to set a realistic budget. Then, consider your specific software requirements. To do this, ask yourself what other features you require from your POS system beyond Facebook integration. Finally, consider scalability and the future expansion of your business.
