Choosing a Marsello-Compatible POS: A Guide for Retailers
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In the retail world, loyalty really is everything. With a cohort of loyal customers on your side, your business can generate consistent revenue and scale at pace. It’s why so many companies are now turning to customer loyalty software like Marsello to leverage their loyalty efforts.
One of the market’s leading loyalty software products, Marsello directly integrates with many of the best POS systems. This means businesses can finally reap the rewards of an intuitive, omnichannel loyalty program without the added pressures of managing a separate system.
However, to get the full benefits of Marsello’s customer loyalty software, you must pair the product with a well-suited POS program. This guide will walk you through all the key purchasing considerations to ensure you find the best Marsello-integrated POS system for your business.
Key statistic:
Why Connect Your POS System With Marsello’s Customer Loyalty Software?
Marsello works with your point-of-sale software to create an automated loyalty program that’s optimised for conversion. Once connected to your POS system, Marsello uses your customer data to deliver highly personalised marketing campaigns that get results.
The software works in-store, online, over email and via SMS to provide an omnichannel customer experience to your shoppers. Finely targeted campaigns yield immediate results and develop long-term loyalty to secure the future success of your business.
4 Ways a New Marsello-integrated POS System Will Improve Your Business
Let’s take a look at the key features of Marsello, and how the software performs once synchronised with your POS system. Think carefully about which of these features are most important to your business, as this will help with your purchasing decision later on.
1. Marketing Automation
With POS integration, you are at liberty to ‘set and forget’ your marketing campaigns if you so choose to. Marsello comes with a host of pre-built email and SMS loyalty messages that can be set to send once customers complete a certain action.
These triggers are designed to incentivise and reward customers at the right time within the purchase journey to maximise conversions. Without lifting a finger, you can automate your customer loyalty strategy in this way and watch as your repeat business rockets.
2. Customer Satisfaction
Bringing your loyalty software and POS system together makes it easier to target new shoppers and reward your repeat customers. In Marsello’s case, POS integration provides a number of tools for boosting customer retention and satisfaction.
Directly from your POS system, you’ll be able to send product recommendations, exclusive discounts and birthday rewards. Feedback surveys supply your business with the key information needed to refine your loyalty strategy moving forward.
3. Omnichannel Experiences
Customers want a consistent experience however they choose to shop with you. With POS integration, Marsello extends your in-store loyalty offerings to your ecommerce store. That means any loyalty points acquired by your customers can be redeemed in-store and online.
Shopping habits across these touchpoints will also influence the marketing communications that customers receive via email, SMS and Facebook ad targeting. What’s more, you’ll be able to manage these various channels from a single, centralised location: your POS system.
4. Data-driven Decisions
Marsello captures a lot of data related to your loyalty program. For each marketing campaign, you’ll be able to view a detailed breakdown of key metrics such as email opens, clickthrough rates, conversions and more.
This information can be paired with sales data from your POS system for holistic insights into your business performance. Armed with analytics, you’ll be able to refine your loyalty strategy and ultimately increase revenue.
Productivity Tip:
Which Marsello-integrated POS System is Best for Your Business?
There’s no shortage of Marsello-integrated POS systems on the market, and each comes with its own merits. To find the right one for your business, you’ll need to think carefully about your specific business requirements.
Keep the following factors in mind during your search:
- Budget. Most POS systems charge monthly or yearly subscription costs, so budget accordingly.
- Industry. While Marsello caters to both retail and hospitality businesses, this may not be the case with your POS provider. Ensure that your chosen POS system caters to your industry.
- Software. Besides compatibility with Marsello, consider what other functionalities you require from your POS system. For example, this could be a state-of-the-art inventory management system or an advanced reporting tool.
These considerations will help you map your precise POS needs. At this point, we suggest speaking to a qualified POS consultant who’ll be able to explain the options available to you in greater detail and establish the best Marsello-integrated POS system based on your needs.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for Marsello-integrated POS systems.
Does Marsello’s Customer Loyalty Software Integrate With My POS System?
Marsello’s marketing automation software integrates with a wide range of POS systems, including many of the most popular systems on the market. To find out if your system is compatible, check the integrations section on the Marsello website or contact your POS provider.
What Are the Benefits of POS Systems That Integrate With Marsello?
Integrating Marsello with your POS system allows you to create fully automated and highly personalised omnichannel marketing campaigns using your POS system’s customer data. Once the integration is performed, Marsello will automatically reward points to customers for redemption across both in-store and online sales channels.
Which Marsello-integrated POS System is Best for My Business?
When investing in a new Marsello-compatible POS system for your business, there are three key factors to consider: budget, industry and software. Firstly, your chosen system should be within budget. Secondly, it should cater to your industry. Thirdly, it should help to fill any gaps in your existing business software.
