How to Choose an ActiveCampaign-Compatible POS System
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Digital marketing is vital when it comes to the success of a company, not least for a new company that’s still trying to grow and develop a customer base. Fortunately, even the newest of companies can market effectively with business software tools like ActiveCampaign.
ActiveCampaign’s marketing and CRM software can be taken to the next level with a POS integration, which will empower your communications strategy with data from other areas of your business to better engage your customers.
If you’re an existing ActiveCampaign user, it’s in your interest to use a compatible POS system. There’s a wide variety of options on the POS market, which makes it all the more important to conduct ample research before committing to a purchase.
Key Statistic:
Why Connect Your POS System With ActiveCampaign’s Marketing Software?
ActiveCampaign’s POS integrations will not only help you retain existing customers and market to them effectively, but also aid in acquiring new customers and helping your business grow.
Here’s a quick look at how a ActiveCampaign-integrated POS system can benefit your company:
- Automate your marketing. ActiveCampaign’s POS integrations allow you to create, schedule and monitor marketing campaigns in just a few clicks, from any POS-connected device.
- Solidify relationships. Once integrated, ActiveCampaign will draw on your POS system’s customer data to deliver personalised marketing communications that are proven to boost engagement.
- Analyse data. You’ll also be able to track the performance of each campaign and use insights from other business areas to learn more about your customers and company.
In short, connecting ActiveCampaign with your POS system will hasten and improve your marketing and CRM processes, saving time and improving customer engagement in your business.
3 Key Benefits of ActiveCampaign
ActiveCampaign’s software goes well beyond marketing, offering support for a wide variety of business areas once synchronised with your POS system. Here’s a more in-depth look at the key features of an ActiveCampaign-intergated POS system:
1. Multi-pronged Marketing
Once integrated, ActiveCampaign’s marketing software will be made available within your existing POS ecosystem. This gives you quick access to a wide variety of marketing mediums, including email, SMS, social media, live chat, without the need for third-party software.
This level of accessibility will vastly improve the speed at which you’re able to plan, create and launch marketing campaigns to both new and existing customers. The breadth of communications channels available will also offer you new ways to engage your customers.
2. Engagement Tracking
ActiveCampaign’s POS intergations make engagement tracking easier than ever. Once integrated, you’ll be able to use the software’s advanced tracking tools alongside your other business data for more detailed and representative insights into your customers.
Site tracking also allows you to know where people are looking on your website, and can be used to direct them towards becoming customers. By waiting until a potential customer is actively engaged before reaching out to them, you can increase the likelihood of a conversion.
3. Intelligent Automation
Many businesses have automated marketing communications, but not every automation provides targeted marketing to customers as soon as they make a purchase. ActiveCampaign’s POS integration is capable of delivering personalised marketing campaigns completely independently — you just need to do the initial set-up.
Not only will ActiveCampaign automate marketing for you, but it will also simplify sales events and customer engagement. The software can update promotions, follow up on leads and use past information to gauge the best time to reach out to new customers, all from within your POS system.
Productivity Tip
Which ActiveCampaign-Integration POS System Is Best For Your Business?
Many POS systems are compatible with ActiveCampaign so you’ll need to think carefully about your specific business requirements to find the one that’s right for you. Each has its pros and cons, so consider the following factors when assessing your options:
- Cost. Take time to set a budget for monthly or yearly POS subscription expenses.
- Software needs. Besides integration with ActiveCampaign, consider what other software features your business would benefit from. For example, you may wish to upgrade to a POS system with advanced in-built reporting tools.
- Growth. Before committing to a new POS system, consider how long it will be able to meet your business needs as you grow over time and potentially expand to new locations.
Whichever ActiveCampaign-integrated POS system you choose, ensure it’s also compatible with any other business software that you wish to use.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for ActiveCampaign-integrated POS systems.
Can I Integrate ActiveCampaign With My POS System?
ActiveCampaign’s marketing and CRM software integrates with a wide range of POS systems, including many of the most popular POS systems for retail and hospitality businesses. Check the ActiveCampaign website to see if yours is one of them, or you can contact your POS provider.
What Are the Benefits of POS Systems That Integrate With ActiveCampaign?
Integrating ActiveCampaign with your POS system will allow you to create high-quality, targeted marketing and CRM communications direct from your POS system. These campaigns will draw on insights from other business areas to create personalised content for your customers that’s proven to improve engagement.
Which ActiveCampaign-integrated POS System Is Best For My Business?
When choosing a new ActiveCampaign-compatible POS system, you must consider the following factors: your budget, your other software requirements and the potential for future expansion in your business. The right POS system will plug any gaps in your business in terms of software and provide a platform for future growth.
