How to Choose a POS System Integrated with Ascent360
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Effective marketing can be extremely difficult, especially for small businesses who may not have many resources at their disposal. Fortunately, software solutions such as Ascent360 have emerged to level the playing field for companies without a big budget.
Integrating your Ascent360 account with your POS system will take your marketing efforts to the next level while saving hours of labour in the process. The question is: which Ascent360-integrated POS system do you upgrade to?
There’s no shortage of options of available, which is why we’ve developed this guide to help you through your buying journey. Below, you’ll find all the key details and considerations you need to make the right POS purchase for your company.
Why Connect Your POS System With Ascent360 Marketing Software?
Ascent360’s POS integrations come with a host of features designed to help you market more effectively and maintain an active presence in the eyes of your customers
Here are just some of the ways a new Ascent360-integrated POS system will benefit your business:
- Automation. Ascent360 integrates directly into your POS software to create high-quality marketing campaigns using your pre-existing data.
- Personalisation. The integrations draws on your customer data to separate your clientele into segments and create highly personalised, targeted marketing campaigns.
- Social presence. You’ll also be able to develop communications for social media platforms such as Facebook and Instagram direct from your POS system.
- Reporting. Ascent360’s POS integrations provide detailed performance data to help you determine which campaigns are successful and where you should be funneling your resources.
In summary, Ascent360’s POS integrations free up valuable time among staff and improve your customer engagement by producing high-quality, data-driven marketing campaigns.
4 Key Benefits of Ascent360-integrated POS Systems
If you’re not yet convinced of the benefits of integrating Ascent360 with your POS software, we explore some of the key features of integration in greater detail below.
Think carefully about which of these features are most beneficial to your business, as this will help narrow down your options during your search.
1. Data-driven Marketing
It used to be that gaining effective primary data meant going out into the field. We all remember the days of primary research, with employees walking around high profile areas with surveys desperately trying to obtain customer data. Those days are now over.
What once took a team of employees months of work now only takes mere minutes with Ascent360’s POS integration. Once integrated, Ascent360 will gather all of your existing customer data and use it to develop tailored campaigns based on each individual shopper’s buying history.
2. Customer Segmentation
Once purchase history has been established and analysed, your new Ascent360-integrated POS system will divide your customer base into segments based on criteria such as buying habits and demographics.
Your Ascent360 software will then use these segments to create targeted marketing communications that connect specific products and services to associated customer groups. This level of personalisation is key to boosting the engagement of your marketing campaigns.
3. Automated Communications
Not only does a Ascent360-integrated POS system compile your customer data for you, but it also utilises it to create automated marketing messages based on what has been successful in the past.
These messages can be automatically sent out to various social media sites and to customer directly via email and SMS to keep engagement with your brand as high as possible, and all without you needing to lift a finger.
4. Advanced Reporting
Once a marketing campaign has been launched, your Ascent360’s POS integration will show provide details on its performance in real-time, measured by parameters such as the number of clicks or leads generated.
You’ll also be able to compare your current campaigns to all previous marketing efforts logged within your POS system, helping you to refine your strategy and focus on what works best with your customers.
Productivity Tip
Which Ascent360-Integration POS System Is Best For Your Business?
Due to the variety of Ascent360-integrated POS systems on the market, it’s important to think carefully about your options in order to make the best purchasing decision for your company.
To help with your decision-making, consider the following factors
- Budget. Set a monthly or yearly budget for POS subscription costs. You’re likely to find a broad price bracket with Ascent360-integrated POS systems due to the large number of options available.
- Functionality. Evaluate the specific features offered by each compatible POS system, looking out for features that would particularly benefit your business at this moment in time.
- Expansion. You need a POS system that can not only handle your software’s data in the present, but will also be able to as your business naturally grows and the amount of data increases.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for Ascent360-integrated POS systems.
Can I Integrate Ascent360 With My POS System?
Ascent360’s marketing software integrates with dozens of POS systems, including many of the most popular retail and hospitality POS systems on the market today. If you’re unsure whether your current POS system is compatible with Ascent360, contact your POS provider.
What Are the Benefits of POS Systems That Integrate With Ascent360?
Integrating Ascent360 with your POS system allow you to more effectively manage consumer data via your POS system and automate many marketing processes which would otherwise consume time and money. Your engagement with customers will also rise as Ascent360 generates high-quality marketing content specific to each customer.
Which Ascent360-Integrated POS System Is Best For My Business?
There are many factors to consider when choosing a new Ascent360-intergated POS system, including cost, software requirements, and future expansion. The right POS system for your business will fulfill all of your software needs and provide a platform for future expansion.
