How to Choose a POS System with LoyalAction Integration
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It can be difficult to manage customer retention while also focusing on marketing new products and services, especially if you’re an up-and-coming business. Dedicated CRM software, such as LoyalAction, help solve this issue by automating customer loyalty efforts.
If you’re a LoyalAction customer, you’ll be glad to know that the software can be integrated with a range of POS systems, allowing you to manage and track customer loyalty from within your in-house systems. These changes will save you time and money without slowing down your POS system or your online operations.
LoyalAction is currently compatible with a dozen POS systems, all of which have their own selling points. It’s important to research the pros and cons of each, and consider your own business requirements, to find the perfect POS fit for your company.
Why Connect Your POS System With LoyalAction Retention Software?
Connecting your POS System with LoyalAction’s software allows you to automate your rewards system for customer loyalty, encouraging shoppers to keep coming back to you and earning points to claim some sort of reward.
Furthermore, by having a POS system that’s compatible with LoyalAction, you can send out direct marketing communications to existing customers based on their interests and previous purchasing history.
Here’s what the LoyalAction’s POS integrations can do:
- Use the data on your systems to send customized advertisements and marketing communications to each individual customer based on their needs.
- Answer the questions your customers have before they have to search for the information themselves.
- Allow you to view up-to-date figures and statistics regarding your customers, their transactions and any promotions they qualify for.
Overall, this integration allows you to simplify and manage a large amount of data, which in turn allows you to make well-informed business decisions based on the results.
4 Benefits of LoyalAction’s POS Integrations
Let’s take a closer look at the key features of LoyalAction’s POS integrations. Think carefully about which ones are most important to you and your business, as this will help during research.
1. Points Management
The benefit to using LoyalAction with your POS system is the added flexibility it gives you to exclude a certain product or service from the loyalty scheme, or to adjust the necessary points needed on each individual product or service.
The most unique aspect is the ability to adjust the loyalty scheme’s benefits for individual customers. If you want older customers to gain points more quickly or to have lower point thresholds for earning discounts, that’s completely within your power with POS integration.
2. Automation
Rather than having to train your employees to use third-party LoyalAction hardware and attend to loyalty management themselves, the POS integration does the hard work for you, automating the allocation loyalty points as customers make new purchases.
Furthermore, when it comes to a customer redeeming said points, this is automated too. This means that you can set and forget your retention efforts, not having to manually interact with the points system at all while still maintaining the ability to adjust it if you so desire.
3. Rewards
While the standardised point system is great, sometimes you might want to offer extra incentives for a customer to remain with your retail or hospitality business. LoyalAction allows you to implement additional rewards based on a metric of your choosing, directly from your POS system.
If you want a customer to receive a free product or service, or to receive bonus loyalty points on a specific date such as their birthday, you can! Additionally, if you want your customers to receive extra points or freebies with every third, fourth or fifth purchase for example, you can do that too. Also, just like the points, these rewards and metrics can be entirely automated.
4. Marketing Communications
Moving over to marketing, it can be easy for customers to feel irritated with the number of emails your company sends out. With LoyalAction’s POS integration, you can streamline your external communications strategy to boost customer engagement.
Not only does LoyalAction use your POS system’s data to provide more targeted communications to customers, but it also improves over time by acquiring data on email engagement which you can use to increase or decrease the volume of marketing communications based on what’s working best.
Productivity Tip
Which LoyalAction-Integration POS System Is Best For Your Business?
As stated previously, there are a dozen POS systems with LoyalAction-Integration, any number of which may be right for your business.
Here are some key areas to think about when choosing your POS system:
- Cost. Research the costs of each POS system to find one which you can afford and set the money aside.
- Software needs. Tracking inventory data may be more important to you than marketing features or vice versa; either way, you need a POS system which prioritizes your main requirements.
- Expansion. Always account for the possibility of expansion and choose the POS system which will support you not just now but also in the future.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for LoyalAction-integrated POS systems.
Can I Integrate LoyalAction With My POS System?
LoyalAction integrates with a dozen different POS systems and offers to find a solution for you if your POS system is not one of them. Find a POS system which suits your business and supports integration with LoyalAction as well as any other integrations you intend to use.
What Are the Benefits of POS Systems Which Integrate With LoyalAction?
Integrating LoyalAction allows you to automate your marketing communications and customer retention efforts, saving vast amounts of time and labour costs. With human error eliminated in the allocation and redemption of loyalty points, you’ll also be improving your customer experience.
Which LoyalAction-Integrated POS System Is Best For My Business?
There are multiple factors to consider when choosing a POS system, such as cost, functionality and your plans for expansion. Make sure to pick a LoyalAction-integrated POS system that also fulfills your other software needs, such as inventory tracking, accounting or reporting.
