Guide to Choosing a Mailchimp-Compatible POS System
Free POS systems quotes
Let our experts get you quotes for POS Systems that integrate with Mailchimp.
In today’s crowded business landscape, it’s increasingly difficult to get by without dedicated marketing software. Tools like Mailchimp have revolutionised the way businesses communicate with their shoppers, saving time and vastly improving the hit rate of marketing campaigns.
Having an all-in-one marketing platform such as Mailchimp integrated into your POS system will allow you to streamline your marketing process even further and truly get the most out of your external communications strategy.
Mailchimp integrates with a variety of different POS systems. If you’re in the market for one of the many Mailchimp-integrated POS models, you’ll need to think carefully about your business requirements and the individual attributes of each system.
Key Statistic:
Why Connect Your POS System With Mailchimp’s Marketing Software?
Mailchimp’s marketing software integrates directly into various POS systems, providing an easy-to-use marketing platform with sophisticated and advanced features from your POS terminal.
Here are some of the things that Mailchimp’s POS can do:
- Grow your business. Mailchimp will help you expand your customer base and create effective marketing campaigns from within your POS system.
- Reach the right people. With the sophisticated integration, you can use detailed customer demographics from your CRM software to refine your communications strategy.
- Create better content. The inbuilt content studio will allow you to use your POS system with complete control and creativity to build engaging content.
4 Key Benefits of Mailchimp’s POS Integrations
Mailchimp’s POS integration not only centalises your marketing processes, but it also offers an immense number of resources to help increase productivity and sales. Here’s a more in-depth look at what Mailchimp’s integrations can do for your company.
1. Website Creation
Marketing software is often aimed at established businesses to help boost engagement and revenue, though in the business world there are new companies starting every day and existing companies which want to rebrand.
While Mailchimp can certainly help an existing company in maximising engagement, its integration also makes it easy for new companies to grow by creating their first website directly through their POS system or by helping them to rebrand and relocate on the web.
2. Multichannel Marketing
With the right Mailchimp-integrated POS system, you can create and distribute a variety of different marketing communications from a single, centralised place.
Beyond Mailchimp’s flagship service for emails, you’ll be able to create social ads, postcards, landing pages and more. Tackling the market across multiple marketing channels is the best way to expand your reach of your company and boost its customer engagement.
3. Creative Assistantce
Unfortunately, the integration doesn’t come with a free real-life assistant, but by merging Mailchimp with a compatible POS system you can have the next best thing.
Mailchimp’s intuitive Creative Assistant tool helps you to establish a consistent brand identity with easy-to use, flexible templates and design tools, direct from your integrated POS system. The content studio will also allow you to create new, original designs within minutes, saving labour costs and freeing up time to be invested elsewhere in your business.
4. Insights and Analytics
Integrating Mailchimp with your POS system brings data from across your business together under a single umbrella, giving you insights into what’s working well and analytics to help you implement new strategies going forward.
Mailchimp’s data measures both growth and engagement, and can be paired with reports on sales and customer loyalty management to optimise your marketing efforts.
Productivity Tip
Which Mailchimp-Integration POS System Is Best For Your Business?
Mailchimp is compatible with a wide range of POS systems, each of which caters to different businesses and offers unique perks. When buying a new POS system with Mailchimp compatibility, it’s important to take into account the following factors:
- The price of a POS system will ultimately affect how much mileage you get out of it. More expensive systems may be worth it if they offer extra benefits which are especially important to your company.
- You want a POS system that can keep up with all of your business data and other integrations — the more data to process, the quicker the system will need to run to compensate.
- Software needs. Are there any blind spots in your business software? Upgrading your POS system is a great chance to plug any gaps in your internal systems. For instance, you can priortise a system with advanced reporting features or CRM tools.
If you’d like to take the next step in upgrading your POS software, we’re here to help! Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for Mailchimp-integrated POS systems.
Can I Integrate Mailchimp With My POS System?
Mailchimp is compatible with dozens of POS systems, including many of the most popular on the market, but there are just as many which do not allow Mailchimp integration. If your system is not compatible with Mailchimp’s marketing software then consider switching to a new, integratable POS system.
What Are the Benefits of POS Systems Which Integrate With Mailchimp?
Integrating Mailchimp with your POS system will bring your marketing tools together with your other systems, allowing you to create email campaigns, websites, social ads and more directly from your POS system. POS integration will also allow you to use data insights from Mailchimp alongside existing reports from other areas of your business.
Which Mailchimp-Integrated POS System Is Best For My Business?
Each POS system has unique functionality and prioritizes different features; to find the right one for your business, consider your software requirements and find a POS system which provides all the features necessary for your business. You’ll also need to consider your expansion plans, as you need a POS system that you can scale with over time.
