What is Oracle?

Oracle is a customer relationship management (CRM) service provider that offers a variety of CRM marketing and program solutions to small and medium businesses. Its features include customer segmentation, lead management, and opportunity management.

Oracle CRM was first released in 2003 and has since been used by over 30,000 businesses worldwide. Through CRM, businesses cultivate relationships with customers and prospects by tracking interactions, automating marketing tasks, and measuring performance.

Not only is Oracle a comprehensive and user-friendly platform, but it also got one of the best reputations in the industry. If you want to know if Oracle CRM is the ideal fit for you and your organization, read on for our in-depth evaluation.

Oracle (CRM)

What popular features do you get with Oracle?

  • Customer Segmentation
  • Lead Management
  • Opportunity Management
  • Sales Pipeline Management

  • Marketing Automation
  • Business Intelligence (BI) applications
  • Partner relationship management
  • Capture of quotes and orders

  • Self-service and e-Billing.
  • Tracks customer interactions and sales opportunities
  • Comprehensive performance management

Customer Support is available at Oracle

Oracle CRM provides access to all customer information in one place. This makes it easy for customer service representatives (CSRs) to find and resolve customer issues quickly.

Where many SaaS websites hide phone numbers beneath several layers, Oracle clearly and accessibly lists phone numbers for different client needs. There’s a helpline for technical issues, billing support, sales, and general inquiries, plus a live chat function and several email addresses.

The CRM also includes a knowledge base, which allows CSRs to search for answers to common customer questions. In addition, the CRM provides tools for managing service ticketing, case management, and call center features.

Data, processes, assets, and service teams may all be linked through one of the services of Oracle CRM. Use of Internet of Things (IoT) monitoring to self-heal assets, diagnose issues, or initiate and manage a field service event.


What kind of business is Oracle ideal for?

The Oracle CRM is ideal for businesses of all sizes. However, it is particularly well-suited for small to medium businesses that are looking for a comprehensive CRM solution.

The businesses or industries that are best suited for Oracle CRM are the Retail Industry, Banking, Hotels, Financial Services, Insurance, Consulting, and Agriculture because these industries need to have a wide variety of customer interactions and data on a daily basis.

Oracle CRM stands out as being ideal for the following users:

  • People who want an easy-to-use CRM software: Suitable for businesses of all sizes, which makes it a good choice for businesses that do not have a lot of experience with CRM software.
  • People who want a CRM with marketing automation capabilities: Automation takes a lot of the time, energy, and grunt work out of marketing CRM.
  • People who want a CRM with customer segmentation capabilities: Best for businesses that want to segment their customers into different groups and target them with different marketing messages.
  • People who want a CRM with lead management capabilities: Ideal for businesses that want to track and manage their leads through the sales process.

Needless to say, no matter who you are–whether you’re a large company with complex needs or a smaller company requiring a simple platform–there’s something in Oracle to meet your needs.

Pros and Cons

  • Provides several features for businesses to enhance customer service.
  • On-Demand technology is offered for use on mobile devices.
  • Easy to use and navigate. Has a user-friendly interface.
  • Reduce implementation time using a cloud-based solution.

  • Some clients may need to contact Oracle support to get the right credentials set up before being able to access the CRM On-Demand software.
  • It might be challenging to customize the CRM to your very specific preferences. However, the customer service is willing to be there to assist you.

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How much does Oracle cost?

*based on information provided by the vendor. Actual cost may vary.

Oracle CRM offers a subscription-based pricing model. The price may vary depending on the features and number of users you need.

There are four different subscription plans available, namely:

  • Professional: $65 per user/month
  • Starter: $100 per user/month
  • Enterprise: $200 per user/month
  • Premium: $300 per user/month

CRM Professional Edition

  • CX Core
  • Mobile App for Smartphones and Tablets
  • Sales Analytics
  • Revenue Forecasting
  • Sales Catalog
  • Campaigns
  • Configuration and Customization Toolset
  • One Test Environment

CRM Starter Edition

  • Professional Edition+
  • Oracle Sales
  • Cloud for Outlook
  • Territory Management
  • Customer Data Management

CRM Enterprise Edition

  • Standard Edition+
  • Unit Forecasting
  • Oracle Mobilytics
  • Mobile App Designer
  • Incentive Compensation
  • Quote Management
  • Oracle Sales Cloud for IBM Notes
  • Oracle Sales Cloud for Gmail
  • Sales Predictor
  • Content Sharing with Sales Lightbox

CRM Premium Edition:

  • Enterprise Edition+
  • Whitespace Analysis
  • Oracle Voice
  • Enterprise Contracts

The prices are reasonable, especially when considering all the features you get access to. Each edition is designed for businesses of different sizes, so you can choose the one that fits your needs the best.

What are the benefits of using Oracle CRM?

There are many benefits of using Oracle CRM, including:

  • The ability to cultivate relationships with customers and prospects by providing tools to track interactions, automate marketing tasks, and measure performance.
  • The ability to manage leads through the sales process by tracking and measuring performance.
  • Reduced implementation time using a cloud-based solution by providing an easy-to-use interface.
  • It can be used to enhance the sales funnel, increase productivity, and improve customer satisfaction by concentrating on a customer-first strategy that will help you succeed.
  • The ability to plan customized marketing and lead generating initiatives by keeping track of cross-channel interactions from engagement to purchase.

Final thoughts...

Overall, Oracle CRM is a great choice for businesses of all sizes. In particular, businesses that are looking for easy-to-use CRM software with marketing automation capabilities will find that Oracle CRM has a lot to offer.

Oracle ensures comprehensive CRM software that provides businesses with several features to enhance customer service, including a user-friendly interface, and cloud-based solution. In addition, it allows you to anticipate service needs, automate procedures, and offer personalized answers while balancing self-care and supported customer service models.

This CRM also has a few drawbacks, such as the need to contact Oracle support in some cases and the difficulty of customizing the CRM to your exact specifications. However, these drawbacks are outweighed by many advantages, making Oracle CRM software worth considering for your business.

To learn more about Oracle CRM and get a free quote, visit their website today!