What is Active Campaign?

Active Campaign is an email marketing platform that helps businesses automate their marketing efforts. It offers many features, including a drag-and-drop email builder, email deliverability tools, and detailed reporting.

Active Campaign was first launched in 2003. Since then, it has grown to become one of the largest email marketing providers in the world, with over 100,000 customers in 170 countries. The company provides a range of email marketing, marketing automation, and sales CRM tools that help businesses to grow their customer base and increase sales.

Given its wide range of features and affordable pricing, Active Campaign is a popular choice for small businesses and startups. It is one of the most popular email marketing platforms among Shopify users. If you want to learn more about Active Campaign, read on for our full review.

Active Campaign

What popular features do you get with Active Campaign?

  • List management and segmentation
  • Automated email marketing campaigns
  • Lead scoring and grading
  • Customizable email templates

  • A/B testing
  • Integration with third-party apps
  • CRM integration
  • Behavioral tracking

  • Reporting and analytics
  • 24/7 customer support

Customer Support is available at Active Campaign

Customer service is available via email, phone, and live chat. The company also has an extensive knowledge base and online community that all customers can access.

Active Campaign provides its customers with a wide variety of features to automate and improve their marketing efforts. However, they ensure that the customer service team is available to help with any questions. With this, they can provide an all-inclusive service that enables businesses to succeed.

The company also has an extensive knowledge base that can be accessed by all customers, which provides answers to most questions given that it is updated constantly. The online community can also seek advice from other users or find solutions to problems that have already been addressed.


What kind of business is Active Campaign ideal for?

Active Campaign is ideal for businesses of all sizes. The pricing is very affordable, making Active Campaign an excellent choice for small businesses and startups.

As an email marketing platform, Active Campaign is also a good choice for businesses like eCommerce stores, digital marketing agencies, and SaaS companies. Aside from this, Active Campaign is suitable for industries like real estate, healthcare, and education, providing necessary services for these types of businesses.

In addition, this email marketing platform is well suited to people who are:

  • Beginners in email marketing. It is user-friendly software with many features that can be used to create successful email marketing campaigns.
  • Those who want to automate their email marketing efforts. Active Campaign offers a wide range of automation features that can save you time and help you to increase sales.
  • People who want to use email marketing to grow their business. Active Campaign provides tools that can help you to increase your email list and convert more leads into customers.
  • Those who are looking for an affordable email marketing solution. This is because it offers a wide range of features at a fraction of the cost of its competitors.

Pros and Cons

  • A/B split testing
  • Automation rules
  • Customizable templates and branding
  • Excellent customer support

  • Lacks some features of more expensive providers
  • Its automation can be hard to understand

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Active Campaign
  • A/B split testing
  • Automation rules
  • Customizable templates and branding
  • Excellent customer support
Our Score
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How much does Active Campaign cost?

*based on information provided by the vendor. Actual cost may vary.

Active Campaign offers a range of pricing plans to suit businesses of all sizes. Active Campaign also offers a free trial for 14 days to allow companies to test the software before committing to a paid plan.
The pricing plans for Active Campaign vary depending on the number of contacts you wish to target. For this pricing plan, we will target 1,000 communications:

  • Lite: $30/mo ($30 per month, paid yearly)
  • Plus: $70/mo ($49 per month, paid yearly)
  • Professional: $187/mo ($149 per month, paid yearly)
  • Enterprise: This plan can be customized and is priced according to the needs of the business.


  • Marketing Automation
  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • Site and Event Tracking
  • Campaign and Automation Reporting


  • Everything in Lite +
  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • Contact Scoring
  • SMS Marketing
  • Automations Map
  • Conditional Content
  • Advanced Performance Reporting
  • Custom Branded Forms and Landing Pages


  • Everything in Plus +
  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages


  • Everything in Professional +
  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment
  • Custom Objects

Final thoughts...

Overall, Active Campaign is an email marketing tool that offers a range of features and benefits that can help businesses to grow their customer base and increase sales. The device is easy to use and has a wide range of integrations, making it a good choice for businesses of all sizes.

In addition, Active Campaign ensures that all its customers are GDPR compliant, which is an essential consideration for any business that collects and stores data on EU citizens. The company also offers a free trial and a money-back guarantee, which is always reassuring because it shows their confidence in their product.

This email marketing platform has a lot to offer businesses, and we think it’s worth considering if you’re looking for a new email marketing tool. Try Active Campaign today and see how it can help your business to grow!