Selecting the Best POS System with Adentro Integration
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In today’s world of disappearing high streets, it’s harder than ever to attract customers to your brick-and-mortar business. Adentro can maximise the marketing efforts of retail stores and restaurants to restore the balance between in-person and online sales.
Adentro integrates with POS systems to provide business owners with a complete marketing solution. It uses Wi-Fi to track customer data so that you can learn about your in-store shoppers through their visit behaviour. Data reporting also enables targeted marketing campaigns to increase customer satisfaction and sales.
This article will help guide you toward finding the perfect Adentro-integrated POS system for your business. Read on for a breakdown of why you should opt for Adentro’s POS integration and what factors to consider when purchasing a new POS system.
Why Connect Your POS System With Adentro’s Marketing Software?
Adentro’s POS integrations streamline retail management operations by taking care of marketing efforts and letting you focus on other aspects of your business. It pairs with your in-store guest Wi-Fi to provide an all-in-one marketing solution based on real-time data.
With Adentro, in-store analytics inform online marketing campaigns that improve sales at physical locations and via e-commerce platforms. Adentro provides a detailed breakdown of visit behaviour and customer demographics. Use this data to generate marketing campaigns and improve employee and inventory management.
4 Key Benefits of Adentro-integrated POS Systems
Adentro’s POS system integration simplifies customer management by taking advantage of your in-store Wi-Fi to connect with customers. This POS software offers a variety of impressive benefits that we’ve detailed below.
1. Customer Detection
Integrate Adentro with your existing POS system to gain access to their network of valuable customer contacts. Maximise the impact of your marketing efforts by getting to know the customers who are walking through your door, as opposed to targeting a generic audience.
Take advantage of Adentro’s extensive dataset, which can reveal the spending habits of one in seven customers visiting your business. Gain insight into where else your customers visit to get a bigger picture of your audience and make changes to match customer expectations.
2. Customer Segmentation
Adentro’s POS integration uses in-store analytics to build individual customer profiles. Segment customers based on visit behaviour, frequency, dwell time, and other demographics.
You can also send out tailored marketing campaigns based on customer data to enhance the customer experience. This data can also be used to improve inventory management capabilities and employee scheduling.
3. Marketing Campaigns
It’s incredibly important to send out relevant marketing campaigns that make an impact and increase sales. Use an Adentro-integrated POS system to design and send email campaigns automatically.
Adentro channels your marketing efforts into engaging customers to build positive relationships and brand loyalty. Welcome new guests, share loyalty programs and encourage lost customers to return with Adentro’s POS integration.
4. Data Analytics
Monitor the performance of marketing efforts via Adentro’s user-friendly dashboard. Real-time results are shown visually on charts, so you can always keep up-to-date with how your marketing campaigns are performing.
With POS integration, Adentro measures how many customers walk through your doors after receiving an email or SMS message from your retail business. Whilst online store systems rely on click-through rates, Adentro prioritises walk-through rates. Adopting a people-centric approach increases the visibility of your business and drives in-store revenue.
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Which POS System That Integrates With Adentro Is Best For Your Business?
Adentro integrates with several POS systems, all with their own merits. It’s important to do plenty of online research before making a purchase. To help you narrow down your options, consider the following factors:
- Budget. It’s important to set a sensible budget for your new POS system. Does your business require a system with basic or more advanced features? This will impact how costly a point-of-sale system may be.
- Software. Your POS system may need to be compatible with other software aside from Adentro. For online orders, e-commerce integration is important and your current system may need new accounting software or apps to track inventory.
- Hardware. What POS hardware will you require for payment processing? For example, your business may need receipt printers, a cash drawer, or a barcode scanner.
- Expansion. If you’re looking to expand to multiple locations or online stores, you need to find a POS system that’s powerful enough to facilitate this.
For more information about Adentro-integrated POS systems, we recommend speaking to a POS consultant. With their guidance, you’re sure to find the ideal POS solution for you and your business.
We’re here to help you take the next steps in upgrading your POS software. Simply answer a few short questions about your business here, and our consultants will get back to you with a range of free, personalised quotes for Adentro-integrated POS software.
Can I Integrate Adentro With My POS System?
Adentro integrates with several retail and hospitality POS systems. If you want to find out if your current POS system offers integration, contact your POS provider directly. You can also visit Adentro’s website to see if their software is compatible with your POS system.
What Are The Benefits Of POS Systems That Integrate With Adentro?
Adentro offers a fully integrated solution to all of your marketing needs. It collects and analyses real-time data to offer cross-channel promotions to customers. Simply connect Adentro to your in-store Wi-Fi to build comprehensive individual customer profiles. Customers are far more receptive to tailored marketing campaigns and you can monitor their success via Adentro’s simple dashboard.
Which Adentro-integrated POS System Is Best For My Business?
Focus on the features that are most important to you and your business when choosing a new POS system. These could include pricing, hardware and software requirements, and scalability. Your chosen POS system should cover all of your business’ software needs and provide a platform for future growth.
