What is Get Response?

Get Response is a powerful, feature rich marketing platform which allows you to create mailing lists, analyze and refine marketing campaigns, and integrate with ecommerce and advertising platforms. The core of Get Response is its email marketing solution. You don’t need to be a sales expert to set up a successful email campaign as Get Response provides a user-friendly email creator that enables you to set up effective mailings with your company branding in just a few clicks.

A suite of extras includes professionally designed templates targeting specific functions and thousands of free stock images and animations to help drive your message home. Management of your mailing list starts with importing a contact list (if you already have one), this can be segmented however you wish, allowing you to target specific customer groups with emails relevant to them. Data about user habits can be collected and analyzed to help you get to know your customers better and to enable you to tailor your offers more effectively. More scientific methods can also be employed – A/B testing can compare performance between two emails, and automatically send the most successful in future mailings. Advanced scheduling of when emails are sent, and automated responses to expressions of interest – including follow-up emails sent at intervals and triggers you can specify, all help you to build a large and effective mailing list.

Beyond email, Get Response provides further conversion tools, firstly in the form of a drag-and-drop website builder that helps you to create and maintain a professional web presence, and to design as many landing pages for your email campaigns as you wish. Again, A/B testing helps you to make these as effective as possible. Easy-to-create forms, banners and pop-ups allow you to maximise conversions once you have the customer on your website. Additional innovative features are an option to add live chat to your website, giving you a chance to interact directly with potential customers, and a webinar facility that lets you host live or offer pre-recorded information sessions to members of your contact list. Webinars are combined with your mailing list functions, helping you to grow your list and target interested parties more effectively. The Get Response mobile app allows you to monitor and manage all your campaigns on the go.

The Get Response platform features integrations with dozens of other applications to enable you to save time and automate even more of your processes. Connecting your account to Facebook, Google or Instagram ads allows you to build your subscriber list while integration with major ecommerce platforms such as Magento, PrestaShop and Shopify lets you gather information about your customers’ interests and act on situations such as abandoned shopping carts. Information in your mailings can automatically be shared on social media sites such as Facebook and Twitter, while your webinars can be livestreamed to YouTube. Integrations with Salesforce, Zoho and more allow you to manage your customer relationships more effectively, whilst linking with other apps can increase your productivity, help to manage your contact list and take payments through your website and landing pages.

What popular features do you get with Get Response?

  • Free basic plan
  • Wide range of professional templates
  • Website and landing page builder
  • Abandoned cart recovery

  • Email scheduling
  • Split testing to improve conversions
  • Marketing automation
  • Integrations and API

  • Autoresponders to capture customer interest
  • Webinar builder
  • Live chat feature

Customer Support is available at Get Response

Customer support at Get Response is a 24/7 internet based choice of live chat and email assistance in eight languages. They also provide a comprehensive knowledge base to help customers that answers common questions and provides tutorials on most features.


What kind of business is Get Response ideal for?

The simplicity and scalability of Get Response means that it is suitable for businesses of all sizes, from small-time bloggers operating out of their back bedroom to large e-commerce stores looking to increase their sales and build a lasting relationship with their customers.

Pros and Cons

  • Website builder lets you customise your landing pages, and offers a range of professional templates covering different sectors and offerings.
  • Analytics tools, A/B testing and the ability to target mailings to particular segments of your subscriber list help to drive up conversions.
  • Integrations with Google, Facebook and Instagram ads as well as Shopify and Magento allow you to see where your conversions are coming from.
  • Powerful automation features enable you to sequence your emails, schedule by time and event, and target the most appropriate segments of your mailing list.

  • Although the free plan is great for those just starting out, the more sophisticated features are only available on the higher tier plans.
  • The lack of phone support may be a problem for some users.

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How much does Get Response cost?

*based on information provided by the vendor. Actual cost may vary.

Get Response offers four standard plans with different levels of service, and different pricing options depending on the size of your mailing list:

Free – Build a simple website, and send unlimited emails to up to 500 subscribers.

Email Marketing (from $15.58/month) – Adds autoresponders, integrations, scheduling and unlimited web pages.

Marketing Automation (from $48.38/month) – Adds marketing automation, webinars, sales funnels and more.

E-commerce Marketing (from $97.58/month) – Adds additional tools for web store owners, such as transactional emails and abandoned cart recovery.

Paying for 12 or 24 months gives a discount on the prices above of 18% and 30% respectively. Larger discounts are available for charities and NGOs.

Two additional plans – Max and Max2 are aimed at mid to large businesses and offer more advanced features such as SMS marketing.

Final thoughts...

If your business doesn’t have an effective web marketing strategy, Get Response is a service you might want to take a look at. The company suggests that email marketing is one of the most cost effective ways of using your advertising budget, with $40 being returned for each dollar spent in successful email campaigns. The combination of powerful tools and easy-to-use interface makes this platform an easy way to start out in email marketing, but it incorporates features that will carry your company through to the stage when it has 100,000+ subscribers. With the basic account costing a princely zero dollars, there is no barrier to trying out Get Response today.

To get more information and sign up for a free account, visit their site now.