Email marketing delivers better ROI than many other marketing channels. You need to have the right platform to handle your email marketing in order to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and ultimately increase sales.

Let’s compare some of the best email software in market!

Email Marketing Softwares
Review
Best for
Email sends
Reporting
Contact list
Free Trial
SME and the marketing & advertising industry
Unlimited
Opens, click throughs, shares
Excel, Salesforce, Outlook
Retail, Restaurants, Software and Technology, Entertainment, Travel and Hospitality, Education, Real Estate and Nonprofit
14k to unlimited
Opens, Click throughs, heat mapping
Integration options
free version
Beginners looking for affordable email automation for growing business
Unlimited
Event tracking, geo tracking, opens, clicks
Easy migration
Businesses looking for a comprehensive email marketing solution
Custom
Opens, clicks, revenue tracking, devise based performance
Integration options
Solopreneurs and SME
Unlimited
Opens, click throughs, delivery rate
Merge and add lists
SME that are not hugely tech-savvy and need ease of use and some hand-holding
Unlimited
Custom reports
Integration options
SME looking to expand their marketing operation
Unlimited
GA reporting, Spam reports, opens clicks
Merge and add lists
SME, Small bloggers to large e-commerce sites
Custom
Real time opens and click through rates
Add list and scheduling
Startups, E-commerce Businesses, Baking Businesses, Food & Catering Business, Fashion Stores, Cosmetics, Public Administration, Recruitment, Entrepreneurs and Freelancers
10k to Unlimited
Opens, click throughs, shares, comparison reports
Easy list add and segmentation
free version
Online Businesses, SME, start-ups, Freelancers, Catering business, Event planning, Fashion and Manufacturing
40k to Unlimited
Page tracking, opens, clicks in real time
Easy lists and personalization
free version

 

Constant Contact

Constant Contact is an email marketing software platform for small businesses. It provides the full suite of email tools that a small business or non-profit will need, all in one easy-to-use platform.

Key Features

  1. Unlimited custom data fields
  2. Segment customers for targeted marketing
  3. Permission-based lists
  4. Drag-and-drop editor

Pros & Cons

  • All features on a single platform
  • Easy to use, and time-saving
  • Over three hundred pre-designed email templates
  • Quick drag-and-drop email editor


  • No free version
  • Can be expensive for larger lists

Read Review

Benchmark

Benchmark Email is an international, internet-based email marketing software offering free email marketing software, plus paid plans with powerful additional features, including advanced automated email marketing and advanced analytics.

Key Features

  1. Segmentation by demographics, customer preferences etc.
  2. Engagement star rating for each contact.
  3. Dedicated IP address (charged separately)
  4. HTML code editor

Pros & Cons

  • A free email marketing software starter plan is available
  • No credit card required.
  • Payment options–PayPal, check, wire transfer, credit card
  • HTML code editor for those who want to do their own coding


  • Limited features on starter plan
  • Limited campaign integration with social media platforms

Read Review

Active Campaign

Active Campaign is an email marketing platform that helps businesses automate their marketing efforts. It offers many features, including a drag-and-drop email builder, email deliverability tools, and detailed reporting.

Key Features

  1. List management and segmentation
  2. Lead scoring and grading
  3. Customizable email templates
  4. A/B testing

Pros & Cons

  • A/B split testing
  • Automation rules
  • Customizable templates and branding
  • Excellent customer support


  • Lacks some features of more expensive providers
  • Its automation can be hard to understand

Read Review

Oracle Bronto

Oracle Bronto is a cloud-based email marketing platform enabling direct email marketers to create and send highly personalized, personalized email messages. It offers a wide range of features, including excellent deliverability, segmentation, and automation capabilities.

Key Features

  1. Branded HTML Email Marketing Template
  2. Comprehensive reporting and analytics
  3. A/B testing
  4. Third party Integrations

Pros & Cons

  • Deliverability
  • Segmentation
  • Automation
  • Good customer support


  • Complex interface
  • Limited integrations

Read Review

AWeber

Aweber is an email marketing tool designed to manage and automate email and newsletter campaigns and provide ecommerce solutions for small to medium-sized businesses. The system offers an attractive and easy-to-use user interface and provides a wide range of appealing templates, comprehensive tracking and reporting, and robust user segmentation features.

Key Features

  1. Sales tracking capabilities
  2. Advanced list segmentation
  3. RSS/ blog to email capability
  4. Comprehensive reporting

Pros & Cons

  • A free plan is available
  • Easy and intuitive to use
  • Competitively priced
  • All features available in all paid plans


  • Unsubscribed subscribers count against your limits until removed
  • Only English-speaking customer support

Read Review

Vertical Response

Vertical Response is an email marketing platform that offers a reasonably priced entry to email marketing for small businesses. It offers a simple-to-use solution with moderate features for organizations wishing to automate emails, manage marketing campaigns, and use a landing page builder with templates.

Key Features

  1. Customizable pop-up forms
  2. Test kit for pre-sending checks
  3. SEO optimization tools
  4. Surveys for business insights

Pros & Cons

  • CAN SPAM Compliance
  • Customer survey design and management
  • Free 60-day trial
  • A/B Testing


  • No phone support
  • No mobile apps

Read Review

ActiveTrail

ActiveTrail is a low-cost but feature-rich marketing automation platform that allows you to create and manage sales and newsletter email campaigns to expand the reach and conversion rate of your business, whatever its size.

Key Features

  1. Can connect to online store
  2. Email automation with predictive delivery
  3. Real time data and analytics
  4. Create online surveys

Pros & Cons

  • SMS messaging is available
  • Landing page creator is simple to use
  • Automated emails
  • Integration with social media, ecommerce, CRM and more


  • Custom quote for higher volume
  • Slow customer support

Read Review

Get Response

Get Response is a powerful, feature rich marketing platform which allows you to create mailing lists, analyze and refine marketing campaigns, and integrate with ecommerce and advertising platforms. The core of Get Response is its email marketing solution.

Key Features

  1. Abandoned cart recovery
  2. Split testing to improve conversions
  3. Autoresponders to capture customer interest
  4. Email scheduling

Pros & Cons

  • Website builder lets you customise your landing pages
  • Analytics tools and A/B testing
  • Third party integrations
  • Powerful automation features


  • No phone support
  • Sophisticated features only in higher tiers

Read Review

Mailchimp

Mailchimp is a direct email marketing software with many automated features. Also, it has many easy-to-use marketing features that you’ll find valuable for your business. Mailchimp is easy to use and doesn’t require you to have any coding or graphic design skill.

Key Features

  1. Automated Design Platform
  2. Forms and Landing Pages
  3. Website Builder and Mailchimp Domain
  4. A/B Testing and Multivariate Testing

Pros & Cons

  • Excellent pre-designed templates
  • Easy-to-use this marketing tool
  • AI-powered feature
  • Reporting tools are simply explosive


  • Underdeveloped segmentation feature
  • Doesn’t support affiliate marketing

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Sendinblue

Sendinblue is an email marketing platform that has impressive features that get your business right in front of prospective clients. The reason is that it is an email marketing software designed to skyrocket your business visibility.

Key Features

  1. SMS Messaging and Response Management
  2. Email Monitoring System & Email Marketing
  3. Signature Management
  4. Audit Management and Audit Analytics

Pros & Cons

  • Highly responsive design templates
  • 40,000 emails per month
  • Unlimited contacts
  • Time-saving automation features


  • The premium features are only available in the pro version/li>
  • Limited design templates for use

Read Review

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