Email marketing delivers better ROI than many other marketing channels. You need to have the right platform to handle your email marketing in order to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and ultimately increase sales.
Let’s compare some of the best email software in market!
Constant Contact
Constant Contact is an email marketing software platform for small businesses. It provides the full suite of email tools that a small business or non-profit will need, all in one easy-to-use platform.
Key Features
- Unlimited custom data fields
- Segment customers for targeted marketing
- Permission-based lists
- Drag-and-drop editor
Pros & Cons
- All features on a single platform
- Easy to use, and time-saving
- Over three hundred pre-designed email templates
- Quick drag-and-drop email editor
- No free version
- Can be expensive for larger lists
Benchmark
Benchmark Email is an international, internet-based email marketing software offering free email marketing software, plus paid plans with powerful additional features, including advanced automated email marketing and advanced analytics.
Key Features
- Segmentation by demographics, customer preferences etc.
- Engagement star rating for each contact.
- Dedicated IP address (charged separately)
- HTML code editor
Pros & Cons
- A free email marketing software starter plan is available
- No credit card required.
- Payment options–PayPal, check, wire transfer, credit card
- HTML code editor for those who want to do their own coding
- Limited features on starter plan
- Limited campaign integration with social media platforms
Active Campaign
Active Campaign is an email marketing platform that helps businesses automate their marketing efforts. It offers many features, including a drag-and-drop email builder, email deliverability tools, and detailed reporting.
Key Features
- List management and segmentation
- Lead scoring and grading
- Customizable email templates
- A/B testing
Pros & Cons
- A/B split testing
- Automation rules
- Customizable templates and branding
- Excellent customer support
- Lacks some features of more expensive providers
- Its automation can be hard to understand
Oracle Bronto
Oracle Bronto is a cloud-based email marketing platform enabling direct email marketers to create and send highly personalized, personalized email messages. It offers a wide range of features, including excellent deliverability, segmentation, and automation capabilities.
Key Features
- Branded HTML Email Marketing Template
- Comprehensive reporting and analytics
- A/B testing
- Third party Integrations
Pros & Cons
- Deliverability
- Segmentation
- Automation
- Good customer support
- Complex interface
- Limited integrations
AWeber
Aweber is an email marketing tool designed to manage and automate email and newsletter campaigns and provide ecommerce solutions for small to medium-sized businesses. The system offers an attractive and easy-to-use user interface and provides a wide range of appealing templates, comprehensive tracking and reporting, and robust user segmentation features.
Key Features
- Sales tracking capabilities
- Advanced list segmentation
- RSS/ blog to email capability
- Comprehensive reporting
Pros & Cons
- A free plan is available
- Easy and intuitive to use
- Competitively priced
- All features available in all paid plans
- Unsubscribed subscribers count against your limits until removed
- Only English-speaking customer support
Vertical Response
Vertical Response is an email marketing platform that offers a reasonably priced entry to email marketing for small businesses. It offers a simple-to-use solution with moderate features for organizations wishing to automate emails, manage marketing campaigns, and use a landing page builder with templates.
Key Features
- Customizable pop-up forms
- Test kit for pre-sending checks
- SEO optimization tools
- Surveys for business insights
Pros & Cons
- CAN SPAM Compliance
- Customer survey design and management
- Free 60-day trial
- A/B Testing
- No phone support
- No mobile apps
ActiveTrail
ActiveTrail is a low-cost but feature-rich marketing automation platform that allows you to create and manage sales and newsletter email campaigns to expand the reach and conversion rate of your business, whatever its size.
Key Features
- Can connect to online store
- Email automation with predictive delivery
- Real time data and analytics
- Create online surveys
Pros & Cons
- SMS messaging is available
- Landing page creator is simple to use
- Automated emails
- Integration with social media, ecommerce, CRM and more
- Custom quote for higher volume
- Slow customer support
Get Response
Get Response is a powerful, feature rich marketing platform which allows you to create mailing lists, analyze and refine marketing campaigns, and integrate with ecommerce and advertising platforms. The core of Get Response is its email marketing solution.
Key Features
- Abandoned cart recovery
- Split testing to improve conversions
- Autoresponders to capture customer interest
- Email scheduling
Pros & Cons
- Website builder lets you customise your landing pages
- Analytics tools and A/B testing
- Third party integrations
- Powerful automation features
- No phone support
- Sophisticated features only in higher tiers
Mailchimp
Mailchimp is a direct email marketing software with many automated features. Also, it has many easy-to-use marketing features that you’ll find valuable for your business. Mailchimp is easy to use and doesn’t require you to have any coding or graphic design skill.
Key Features
- Automated Design Platform
- Forms and Landing Pages
- Website Builder and Mailchimp Domain
- A/B Testing and Multivariate Testing
Pros & Cons
- Excellent pre-designed templates
- Easy-to-use this marketing tool
- AI-powered feature
- Reporting tools are simply explosive
- Underdeveloped segmentation feature
- Doesn’t support affiliate marketing
Sendinblue
Sendinblue is an email marketing platform that has impressive features that get your business right in front of prospective clients. The reason is that it is an email marketing software designed to skyrocket your business visibility.
Key Features
- SMS Messaging and Response Management
- Email Monitoring System & Email Marketing
- Signature Management
- Audit Management and Audit Analytics
Pros & Cons
- Highly responsive design templates
- 40,000 emails per month
- Unlimited contacts
- Time-saving automation features
- The premium features are only available in the pro version/li>
- Limited design templates for use
Need email marketing help? Compare Price Quotes for Email Marketing Services and Save!
Email marketing companies do not provide email address lists. You must possess a list prior to enlisting the services of a marketing company.
